Unfortunately, he hasn't actually returned to his days of food services. While K-Fed may seem like a natural choice for working the deep fryer, he's really fulfilling his lifetime dream of becoming a serious actor. Or just starring in a commercial, either way. As we mentioned earlier, Kevin is shooting an ad to be aired during the Super Bowl for Nationwide Insurance. People reports:
In a Nationwide Insurance ad scheduled to air during the Super Bowl next month, Federline appears in what looks like a slick rap video featuring the girls-and-money clichés, only to be snapped back to reality: He's actually daydreaming at the fryer at a fast-food restaurant – emphasizing Nationwide's slogan, "Life comes at you fast."
"This is his way to get the last laugh," Nationwide ad executive Steven Schreibman tells PEOPLE.
The commercial, which Federline, 28, started filming Tuesday in Los Angeles, will air during the third quarter of the Super Bowl on Feb. 4. On the set, Federline has been "so humble, so professional," says Schreibman. "Everyone has fallen in love with him."
Schreibman added: "No one has personified 'Life comes at you fast' in the media better than Kevin Federline. Our partnership with Kevin shows the world that he has a great sense of humor."
Seriously, when did Kevin become the sympathetic party in this break-up? While Britney has turned herself into a one-woman career wrecking ball, Kevin's been (thankfully) laying pretty low and not running his mouth like may have been expected. We never, ever, in a million years thought we'd say this, but we're kind of excited to see how the commercial turns out. Popozao, indeed.
House of Fraser
Phi
Schiesser
hahhahahahaha
its like a little snapshot into his future
1Too funny.
2
Britney must be so embarassed right now (unless she's too drunk to even realise it!)
3You know what would be funny? If after all the hoping that Britney would leave K-Fed & have a successful comeback, K-Fed became the more famous. That's something nobody would have predicted when they first got together!
4I think it's cute. At least he can laugh at himself. A paycheck's a paycheck, and it's his face you'll see during the Superbowl, not Brit's. He's doing something right. Good for him. After all, his haters used to tell him to get a job. At least he's got one.
I've met the guy, and he's really not as much of a jerk as people like to think. At least he wasn't to me. I really think he and Britney brought out the worst in each other, and I'm sure all the attention and what not went to his head. I'm not really sure what you can call what Britney's doing these days, but I think Kevin's turning back into the person I can only assume he used to be. A lot of people who knew him from before he became Mr. Britney Spears will tell you he's not a bad guy. Opportunistic maybe, but he isn't the only one by any stretch of the imagination. He's done some pretty screwed up things, but I'm over thinking he's a complete waste of air, and I use to absolutely loathe the man.
Somebody's going to jump on me for the post. I can feel it.
5He might end up with a respectable career yet.
I have to agree with Romai, that at least he's trying, he's got a job. That might reflect well for the child custody battle. SuperBowl ad time is about the most expensive per-minute ads on earth, so he's doing better than his ex-wife right now.
6why is this guy still in the 'news' come on no more fed-up!
7OH GOD! I wish I could share with you the thought I just had, but I'm afraid to see it in writing:
Okay..here it goes:
The more Britney acts like an idiot, the more I actually LIKE Kevin Federline!
AHHHHHHHHHHHHHHHHHHH!!
8lol I'm with you Mme!
Okay, I should really get back to work now.
9Tabloid hype and headlines aside, it's possible that he really does care about his kids, wants to do the right thing, and maybe he was really hurt when he got served divorce papers.
Looking at how Brit's been acting, maybe all that spending and partying was pushed by her, not him.
10I have to say I agree with what part was his fault and what part was hers. I used to think she was this innocent girl who married a dirty bum, but now....not so much!
11Well... look on the bright side, he finally fits in somewhere! I think he's found his nitch! Ha.
xoxo
Alicia
12I also start to like him. Whoa
13Can't wait to see this.. I'm in the middle whether I like him or not.
but I do know for a fact that I do not like his ex.
14At least Kevin is not drunk hanging out with rumors he got someone pregnant. At the end ofthe day..Mme Hart, I am agreeing with you. I bet he has a better chance getting those kids than she does right now. All along we thought Kevin ruined Britney.. looks like she did/ is doing it herself.
15Yep, and me saying that is about as unbelievable as it would be if Katie Holmes filed for divorce and I sided with Tom Cruise! LOL
16
at K-Fed.
17Romai has a point... Federline face is going ot be in the Superbowl, he must be doing something right. The only way Britney could show up his face in the Superbowl is for a beer commercial... nah! not really....
18Live today as if you'd die tomorrow. Learn today as if you'd live forever.
If you take away his ego he is really cute and can dance. I just don't think he can rap and I've never seen him act.
19He should have stayed low when he married her and just relaxed and take advantage of all that money. He definetly let it go to his head.
I believe he is the winner in the end. He was really poor when he met her and then became a millionaire and will probably never be poor again. She, on the other hand has probably lost her career (never liked her) and her sense of self respect.
At least he has a sense of humor...or he's just that hard up for cash! I'm thinking he may actually not do to bad for himself...Brit may just have been a stepping stone for him.
20*chuckle* At least he has a sense of humor. And he hasn't been flashing the stalkerazzi his naughty bits and ass.
Funny, you'd think the 'razzis would be dogging his every move, trying to catch him doing stupid stuff, too.
21True Teddybear.. He moved up in the world.. while she continues.. to do to herself.. go down in the world!!! Money can't buy her fans/peoples respect back.
22Oh look boys, daddy's a joke...what a fantastic dad.
Well "Sinead O'Rebellion." Shock me shock me shock me with that deviant behavior.
Gina - Empire Records
23Hey Kimmiann.. how ya been?
24Whoever works in Nationwide's marketing division needs a BIG pay bump. Look at all the publicity they're getting!!
I hope Brit sees this as a slap in the face and she'll *finally* start cleaning up her ways. To be passed over for a primo spot during the superbowl for her bum ex-husband... ouch.
25"everybody loves him" everybody meaning bill collectors and the strippers at Mr.Storks?
26MBM
27For everything KFed did WRONG during his courtship/marriage to Brit (his dress, spending, smoking constantly, never really seen with his kids...) He did do one thing right, since his album tanked & Brit filed for divorce he has kept a LOW PROFILE. Which is more than I can say for Britney.
Good Lord, I NEEEEEVER thought I'd say anything favorable abt KFed.
I still wish they would BOTH go away.
BaltimoreGal
28Mme Hart, I had the same scarey thought...I didn't want to put it in the universe though, thanks for doing it for me
29Preppy to the max!
Ha! I think its hilarious! I think its awesome that he can laugh at himself. He married Brit thinking it would be easy street, but I'm willing to bet that she is MISRABLE to be w/ 24/7. Hell, I never thought he was all that bad to begin with, but god knows he is behaving far far better than his estanged wifey
30Oh boy....lol.....the whole thing looks very fitting for him.
However, as much as I cannot stand him, I have to give him credit....he has been coming out looking better and better opposed to Britney who just keeps making more of a trainwreck of herself.
31I think its great that he has a self-depreciating sense if humor. Britney should get some advice from him on how to win back some public sympathy.
32hahahahahahahahhahahahahahahaaha
33Britney has been so irritating over the past few years, he can't help but seem like a better person in comparison.
Team Kevin all the way.
34Kevin is better than Britney.
35
Have yall ever seen the "ding fries are done" song??? Google it if you havent.. but seeing
him like this reminds me of that!
36This is going to be the best commercial ever. Thanks Kev for letting us laugh at ya!
37good for him...he ALWAYS seemed like a nice guy the only crap we got was what the media fed us...britney is a train wreck and i bet she was a NIGHTMARE to live with and be married to...it's funny that EVERYONE only has good things to say about kevin as britney wh*re's herself from city to city lmao i hope he gets the 50 mill he's asking for...Team Federline.
"stay far from timid, only make moves when your hearts in it and live the phrase sky's the limit."
38another thing is that the producers of the super bowl wouldnt let britney anywhere near it cuz they said that "she is a train wreck"!!! lmao
"stay far from timid, only make moves when your hearts in it and live the phrase sky's the limit."
39Why is McDonald's encouraging him to stay in the public eye? He should disappear off the face of the planet for a bit. Maybe in five years he can write a tell-all book. Until then, there is no need to encourage this type of behavior/music/fashion disaster.
40He has totally surprised me in how he has been laying low. And I do think it's great that he understands that he needs a paycheck and if that means laughing at yourself, then so be it.
How awful is it when I start to like this guy more than Brit?
41This is pretty funny, but I was hoping he would disappear now that he's FedEx.
42When the hell is his fifteen minutes gonna be up.
43Can I get fries with that
44It's truly ironic that he's coming across as the "good parent" in all this nasty mess.
45People, take the blinders off. Anyone can do almost anything when they are looking at dollar sides. I am sure he is well aware that good behavior = dollars. He has not changed. Imagine the obscene behavior you will see from him when he gets cash. Come on . . .
46I can't stand him but this is pretty funny. I like the idea that he can make fun of himself.
47High society I totally agree....Britney really messed up in making him look like the good one.
48Wake up call, Brit!!! Even your fans are starting to think Kev's actually the winner in your former relationship. *sigh*
49I've always liked Kevin and I still do. Good job on getting a Super Bowl commercial. Especially since that nasty skank he was married to can't. Hee.
50Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.