Kate may be in a record number of ad campaigns this year but she may be losing one of her brands. Beauty giant, Rimmel is looking to go younger. Kate just turned 33 so in model years that's like ancient. Here's more:

Rimmel has secretly been holding castings for young girls to find a replacement for Kate, who turned 33 this month.
A source said: "Age catches up with everyone—even Kate. But she hasn't been told anything by Rimmel. "At 33 she's getting on in terms of modelling. And she recently moaned about her face, saying she needed Botox. "Rimmel is a range for the younger market so that worried them. Now bosses are looking for younger models who can give the brand a fresh approach. Girls have been contacted in secret."
Lucky for Kate she has plenty of other gigs to fall back on. Besides, Lila Grace would get to spend more time with her mom.
















Dunhill
Petite Mendigote
Vero Moda
well drinking and drugs can help age! blaaaaah
1I doubt they will get rid of Kate.
2maybe
3I don't think she looks old, I think she just is old. I'm tired of seeing her everywhere. It's about time she's replaced.
4she has lost her freshness but being engaged then not engaged to a drug addict and being one yourself doesnt help..
5i smelll pasta ! yum
6I wouldnt really care if she was 33 or 23. I still think shes quite pretty despite the drugs. But then again...drugs are bad.
7i dont think shes pretty at all :S
8She dresses Lila well. Very chic yet age appropriate. I hate seeing toddlers in uggs, skinny jeans and low rise pants...pampers sticking out. It's very classic little girl with a bit of spunk a la patent boots.
“I can’t stand those articles where people spill their life story. After a while I feel like I know more about them than their best friend does — and that’s weird. It’s better when you don’t know everything.” -Scarlett Johannson
9I'm rather disapointed popsugar posted this. "Age catches up with everyone..." While true, aren't women reminded of this enough every single day? Why does popsugar have to add to stereotype? Why does popsugar attempt to enforce the idea that a woman who is a youthful 33 old? WHY?
10She looks gorgeous and her daughter is just adorable
11i dont mine being reminded, infact it makes me want to make sure that i age gracefully and healthy and stop me from bad habits. Thank you Popsugar;)
12I don't think she's pretty eaither, I think she needs to eat something.
**~~Everyone who's anyone has been on sesame street.~~**
13good i hate her
"It`s weird to get dressed when you know you`re going to get everything off." Bridget Marquardt from The Girls Next Door
14" I am neither a freak nor a monster"
~Damien Echols~
I definently don't think 33 is old and is still very youthful. I just turned 31 and people always guess my age to be 24 or 25. A lifetime of exercise, eating right and sunscreen can go a long way. When I was in my early 20's I thought I would get some microdermabrasion by the time I turned 30, now I bumped it up to 40. My sister's are 42 and 44 and they still go dancing and wear stylish youthful clothes. Nobody knows the difference. My 42 year old sister usually gets guessed to be about 27 or 28.
15" I am neither a freak nor a monster"
~Damien Echols~
Sorry about telling my life story. Kate Moss looks better here than I've seen her in a long time.
16Pff. Hope they'll replace her. I don't like her...
17And it's good giving other, younger models, a chance.
______________________________________
\Don't chase the beat of your heart/
Kate looks ok here, but it could be b/c we don't have a close up of her face. She bad acne scars & doing drugs for a long time will trash your face. I don't think she look old b/c she is "old" I think she looks old b/c she hasn't taken care of herself.
18BTW, I reall like Lila's coat. It is very Paddington Bear!
I think that is awesome teddybear! I think the women of our generation (meaning women older that 20 and younger than about 35 or so) are going to age beautifully. We have known about the importance of drinking water and using sunscreen for besically our whole lives. I am 28, and have been trying to take good care of my skin since about age 12 or so. Luckily, the women in my family family age well also, so people usually think I am in my early 20's.
19OK, I WOULD PERSONALLY LOVE IT IF THEY REPLACED HER WITH..........
SIENNA MILLER!!!!!!!!!!
I LOVE THAT LONDON CHICA
20I hope they replace her...not b.cuz she is 33 though but b.cuz she is a freakin train wreck. However, these pics of her with her daughter are very cute...but I still don't like her! Sorry lol!
21say what you will about kate mosses's personal life but she is a hell of a model, she is chameleon like able to change her look for different ads, it would be a shame for rimmel to let her go based on "age" i mean hello look at cindy crawford and christie brinkley they are still beautiful. if they do replace her, i too hope its with sienna miller, then we wont be subjected to her acting.
22While I don't think 33 is old *ahem*....I DO hope they replace her. She is beat
23" I am neither a freak nor a monster"
~Damien Echols~
Go 3Sweeties!!! 50 is the new 30!!! I forgot to add the water thing but ditto.
24She makes me want to buy Rimmel. Can they even fire someone for being too old? How mean mean mean.
25i love her coat/sweater thing...looks so comfy and warm.
26They shouldn't replace her, I love those Rimmel ads and she always looks great in them!
27FINALLY i see her with her daughter. I feel so bad for the child, Kate really needs to clean up her act, she's a mother now she's no longer 21.
28I really feel bad for her daughter.
29I don't think they should replace her just because she's "old." If the sales are doing well then why find a different model?
30I LOVE KATE MOSS (my avatar
). She is so GORGEOUS! And I never knew until Pop told us that
her daughter's name is "Lila Grace". My 3 year old daughter's name is "Lillian Grace"!
Too cute! Her daughter is adorable. Go Kate- You look dang good at 33! I hope I look that great when I am 33 (in 8 years). I like Rimmel BECAUSE of Kate. If they drop her, I'll
drop them.
31I don't like her.
32i don't think she looks old
33yeah i agree it's probably all the drugs
but 33 is not OLD
anyway i don't buy rimmel anyway so whatever
i like maybelline and
if adriana lima turns 33 would they get rid of her too?
thats so shallow and cruel
I'm not using anymore Rimmel products. I agree with trishxo.
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