Elizabeth Hurley will be showing off her assets in Jordache Jeans. The print ads will begin running in September through the end of the year. She replaces last year's spokes-model, Brittany Murphy. E Online reports:

"We are thrilled to be working with Elizabeth Hurley," Liz Berlinger, president of Jordache Enterprises, said in a statement. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."
The professional poser will be pimping out the '70s denim brand's Vintage line, as well as the new Legacy line, the latter of which will be available exclusively at Macy's nationwide.
















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Cant believe Lizzy is still going strong! Good for her!
1Replaced Britney Murphy......Must be embarrassing when a 40 something looks hotter and steals your job!
2Yuck. I wish she'd dissapear already. And take J.Lo with her.
3It seems like a step down from being the face of Estee Lauder. Nonetheless, she looks amazing.
4Never heard of the jeans...if it aint 7 or Humanity jeans I am just not interested because I tire of having to take down jeans and my faves get it right at 34 ins long....anyway...this photo has been photoshopped to an inch of its life...I am guessing the only thing that is untouched is the jeans and the horse....the horse is the one on the right if you have trouble deciphering.
5LOL thats so mean! Liz has aged but she doesn't look that bad yet.
6I have seen her close up....believe me that photo is photoshopped...Botox does not hide every line.
7I LOVE!!!!!!!!!!!!!!! this woman. She's so amazingly gorgeous.
8Are Jordache jeans cool now? I remember when only dorks wore them.
9LOL @ Twinkle...apparently so...but then maybe not if they have a 40 + year old woman wearing them.
10Yeah, Jordache was hot in the 70's and 80's so I guess they are trying to reach their primary target of women who wore them in those days. Like Twinkle mentioned, they had a cheesy fame after their big 70's & 80's hit. Kinda like Disco, everyone loved it but no one wants to admit it LOL
11That does not look like Elizabeth Hurley.
12It doesn't look quite like Elizabeth Hurley to me, although we are so used to seeing her in glamorous attire or as Estee Lauder's spokeswoman. Still, she's a beautiful woman who, like Julianne Moore and others, has aged wonderfully and empowered a new generation.
13that looks nothing like Elizabeth Jurley - I thought that was Adrienne Curry (from ANTM and whatever show with the brady bunch guy)
14Deacon you are right..they could be sisters...or mother and daughter.
15hahaha boogie...you funny girl you! haha i didnt know they still made these jeans. its probably just like candy corn...they made too much one year and they keep reselling it until they finally get rid of them all!
16Has that picture been heavily airbrushed? Surely Hurley isn't that skinny...or is she? I haven't seen her in such a while I've forgotten how she measures.
17airbrushed to within an inch of it's life
18Who isn't airbrushed today, tell me ????????????????????? You'd be very surprised ........... Elizabeth is a beautiful woman, with or without make-up ... And she is in her 40's !
19she looks bog-eyed
20are you sure she's not the famous '39' that lots of celebs cling onto desperately.Caprice was '29' for at least 10 years .ANYHOODLE, the airbrushing thing;I know i'm just jealous because my own pics aren't airbrushed
21If we all looked as "Bog-eyed" maybe we'd be making the cash flow she is mak'n ! Haaaaaaaa !!!!!!!!!!!!!!!
22Ive pics of Liz when she was in her teens and she was a nightmare. She was a punk and looked awful, I was shocked at the transformation.
23That horse is HOT, look at him working the camera with that couture sideways shot!.. LOL
24Cannot stand this b*tch. And she is a butterface.
25Why would they hire Elizabeth "flat ass" Hurley to advertise their jeans. Bad move in my opinion.
26She looks fine, no beef with Lizzy, I actually hope this go well for and her son Damian. Does anyone know if she let the kids dad meet him yet?
27Ew. Don't like her. And this ad is crappy... she looks seriously air-brushed and like she's cracked out w/those half-lid eyes. I know Jordache was huge in the 70's, but don't think the ads need to look like they're for Studio 54 instead of ugly jeans.
28LOL PrplHaze 8!!! I know they were big in the 80's too but had no idea the brand was still around. Her body is hot but she has a masculine face. Her kid looks just like the Heavensgate-looking dad. Poor kid.
29i don't really have much of an opinion on liz, i have just never paid that much attention to her...but weren't these jeans sold at wal-mart at one point in time?? i'm pretty sure they were, and I'm pretty sure I wore them in 4th grade (1994), sooooo how are they selling at macy's?
30She has a LOT of hair goin on in this picture...I didn't know they still made jordache. I had a bunch of Jordache jeans when I was little, they were THE jeans to wear! Especially to the school skating party, LOL! I am pretty sure I wasn't a dork. Anyway, I don't think I would go buy them now...
31They sold them at Macy's for $50+, I remember because my mom had a fit...but bought them for me anyway
32Liz's body looks great, but her face looks funny!
33LOL SailorMarie.....when you said you wore them to the school skating party, I knew you had to be around my age!
34Photoshop rules!
But I wanna that jeans anyway...
35These jeans are sold at Wal-Mart!!!! I can't believe this is news!! They are jeans I had when I was little and they sucked then too! I haven't even seen people wearing them for years. Why would Elizabeth promote these not-so-high-fashion jeans? I guess she needs money....
36Grossness.... That pic does nothing for her!
37ummm wow, i wore those jeans in the 80s with my L.A. Gear high top sneakers! what gives?
38oh oh OH i had two pairs of l.a. gears, one had purple and electric blue piping around it that was super shiny!!! i wore them all the time!!!
39ooooooooooh la gear! hahaha
40Okay, so maybe they are sold at wal-mart now, but they weren't back when I was little, sorry, I am taking the wal-mart thing personally because I strongly dislike wal-mart and much prefer Target, it's a whole other world than wal-mart...I remember when Mossimo was expensive at Macy's and now it is sold at Target...so, I guess it's possible, but I wouldn't know, I avoid wal-mart like the plague...ick!!!
41Jordache?? That's a step down for her, huh?
42I had the la gears that were white with baby pink piping and white/pink/silver laces.
43SaliorMarie....I feel the exact same way. I LOVE Target and haven't been in a WalMart in over a year and have not purchased anything there in at least 2.
I would love to boycott Wal-Mart, but they don't have Target where I libe now!!
So I have to
resort to going there to buy cheaper products like shampoo and stuff. But I do not and have never bought clothes there!!
44she looks ok here but i still can't stomach her.
45she looks ok here but i still can't stomach her.
46abomb, that is crazy. Yeah, I guess WalMart is a Southern way of life, unfortunately.
47YES TARGET FANS!!!! I can't stand Wal-mart...and I'm with JK the only jeans I buy is Citizens, 7s and Joe Jeans...
48It sucks! I miss Target.
49Isn't it strange that her hair is blowning all around, but the horse's mane is completely flat and un-windblown? I'll bet the horse was in a completely different photoshoot. I wonder who was the bigger diva...
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