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Jessica Alba's New "Muzzler" Declare Yourself Ad — Scary or Effective?

Thu, 10/02/2008 - 1:00am by Molly
6,779 Views - 56 comments

If you thought Jessica Alba's last Declare Yourself ad was intense, check out the newest image in the campaign. Taken by photographer David LaChapelle, the ad features Jessica wearing a Hannibal Lechter-esque device called "The Muzzler" to represent silencing yourself when you don't vote. The provocative photo is hard to look at, but will get people talking. So what do you think of Jessica Alba's new ad — scary or effective?

View Photos: Jessica Alba
on Yahoo!

56 Comments Add a Comment

  • perfectesque's picture
    perfectesque
    2

    they are just doing it for the publicity whatever is the president wont affect the way they live in any way

    8 weeks 5 days ago Report Comment
  • superfoxml's picture
    superfoxml
    3

    That's freaking awesome. I think I'm liking her a teensy bit more right about now. Vote, people.

    8 weeks 5 days ago Report Comment
  • Drewsfan's picture
    Drewsfan
    5

    She's supposed to look awful, that's what gets the message across. Just as Christina Aguilera did four years ago. I thought that ad was pretty effective as well.

    8 weeks 5 days ago Report Comment
  • Dubn8tr's picture
    Dubn8tr
    6

    Where's the choice for dumb? This is just as cheap as the "Vote or Die" stuff.

    Please.

    8 weeks 5 days ago Report Comment
  • foxtrotunicorn's picture
    foxtrotunicorn
    7

    now only if jessica can keep the muzzler, she would finally keep herself from sounding so snobby and dumb in her interviews

    8 weeks 5 days ago Report Comment
  • Mother Mayhem's picture
    Mother Mayhem
    8

    Love it! And, really, if you can't be bothered to take the 20 minutes necessary to vote you should be muzzled anyway because your opinion does not matter. Oh wait, you are still entitled to your freedom of speech... darn.

    8 weeks 5 days ago Report Comment
  • Spiderlove's picture
    Spiderlove
    9

    I'm sorry, I think she looks ridiculous. Not scary. Not compelling. Not thought provoking. The previous ad where she was bound in black tape or whatever was far more interesting. This one is just stupid.

    8 weeks 5 days ago Report Comment
  • justingirl1989's picture
    justingirl1989
    10

    so i see there are going with the silence of the lambs theme..well whatever get the message across..good for them!

    8 weeks 5 days ago Report Comment
  • fleurfairy's picture
    fleurfairy
    13

    She doesn't inspire me to vote. I wonder if she even finished high school.

    8 weeks 5 days ago Report Comment
  • alethia037's picture
    alethia037
    14

    Just like I said with the other ad... she did not silence herself with the muzzler... someone else would obviously have put that on her.

    8 weeks 5 days ago Report Comment
  • adrianaaa's picture
    adrianaaa
    15

    when i saw the picture i thought it was a campaign against physical abuse towards women.

    8 weeks 5 days ago Report Comment
  • maldelus's picture
    maldelus
    16

    I really like this. The one question I have is, Did she do it just to get out the vote or because she is in a certain political camp and is trying to appeal to those of her persuasion?

    8 weeks 5 days ago Report Comment
  • ilanac13's picture
    ilanac13
    18

    i hate to say it but i think that this ad is a bit creepy. i get the point that they are trying to make but i don't think that it's really going to make me vote any more than normal because she's wearing that muzzler. i don't know who thought of that - but i think that perhaps they should have thought harder.

    8 weeks 5 days ago Report Comment
  • Angela123's picture
    Angela123
    19

    Whatever works I say..if it gets a couple Jessica Alba fans (or haters, depending on what you think of the ad I suppose) to vote, then it's worth it.

    8 weeks 5 days ago Report Comment
  • jessie's picture
    jessie
    22

    damn...scared...its too early in the morning for this sh!t..jeez..i haven't even gotten thru my coffee..

    8 weeks 5 days ago Report Comment
  • HeidiMD's picture
    HeidiMD
    24

    I cannot believe that the American voting system has come to this: a D-list star presumably nude and wearing a muzzle in the name of "getting people to vote." Yeah freaking right. This is insulting to my intelligence and Americans as a whole.

    8 weeks 5 days ago Report Comment
  • sydnei's picture
    sydnei
    25

    i'm confused. is it declare urself ad or halloween movie "Saw V" ad?

    8 weeks 5 days ago Report Comment
  • ranksubjugation's picture
    ranksubjugation
    26

    Anyone remember that the final outcome of an election is decided by the ELECTORAL COLLEGE? Which can vote any way it wants, regardless of how the states vote?

    Voting is fine, but ultimately you don't really have a say through voiting. We should teach people how to pressure their representatives to vote the way they want, too -- by calling, sending faxes, and doing stuff that is more active.

    8 weeks 5 days ago Report Comment
  • BushraUK's picture
    BushraUK
    29

    now i remember a similar campaign in the UK where a young mans mought is zipped up to send the same message. which was fine. i think what alarms me in this picture are her tears. no need to go that far, methinks.

    8 weeks 5 days ago Report Comment
  • marybethrizalucy's picture
    marybethrizalucy
    31

    Stupid. Hopefully she is not arrogant to the point she thinks this will make someone say, "You know what, I was not going to vote until I saw that image of poor beautiful Jessica Alba. Now I am going to go vote for Obama in November." If an American decides to vote because of something a celebrity says, chances are the country was better off without the person's vote in the first place."

    8 weeks 5 days ago Report Comment
  • acyl's picture
    acyl
    32

    That muzzle doesn't even look real--just like it was Photoshopped in.

    If celebs want to get people to vote why don't they put their feet on the ground and volunteer for voting registration drives? Or donate to fund them?

    8 weeks 5 days ago Report Comment
  • acyl's picture
    acyl
    33

    Agree w/ adrianaaa-- it's more like a violence against women campaign.

    8 weeks 5 days ago Report Comment
  • Ioa's picture
    Ioa
    35

    I think that's effective! It's an incredible add! I really like it and you really can understand the message of this add!

    8 weeks 5 days ago Report Comment
  • billyart101's picture
    billyart101
    36

    It's effective enough, and cool...but since when does anyone care about what Jessica Alba says?
    Still, annoying or not, everyone's voice should be heard.
    You'd all better rock the vote!

    8 weeks 5 days ago Report Comment
  • livilou's picture
    livilou
    37

    That ad is so stupid I just can not stand Jessica Alba. Something about her is so fuc**** ANNOYING!! I have NEVER liked that B*tch or her movies. She is my least favorite celeb. Especially doing retarted ass stuff like this ad.

    8 weeks 5 days ago Report Comment
  • Savs's picture
    Savs
    38

    "when i saw the picture i thought it was a campaign against physical abuse towards women."

    Yeah. Unless you know what it's about already it's not terribly effective. If there is even any explanation, it's too tiny to read in the ad.

    8 weeks 5 days ago Report Comment
  • pinkplaster's picture
    pinkplaster
    40

    Scary. Way scary. I don't see how this is supposed to be effective at all.

    8 weeks 5 days ago Report Comment
  • romaniagrl's picture
    romaniagrl
    43

    I don't like it. I wonder if these adds really get anyone to say to themselves "OK, I think I'll go vote".

    8 weeks 5 days ago Report Comment
  • wadewifey3's picture
    wadewifey3
    45

    These ads are creepy. And this one is even creepier than the first one.

    8 weeks 5 days ago Report Comment
  • californiagirlx7's picture
    californiagirlx7
    46

    Now this ad is SCARY. The other one wasn't that bad.

    David LaChapelle always does provocative, sexual ads though so this is nothing new from him. You should see the one where a horse nuzzles Angelina on her breasts - while she's topless

    8 weeks 5 days ago Report Comment
  • NatashaAlexis's picture
    NatashaAlexis
    47

    I think they meant fr this to look masochistic, by not voting your silencing yourself= self mutilation. It didn't work this looks very sadistic and scary.

    8 weeks 5 days ago Report Comment