Tobey and the gang have been everywhere this week promoting Spider-Man 3. In just the past 10 days they've managed to have premieres in Tokyo, London, Rome, Berlin [1] and here they are now in Moscow! In all they plan to have 9 premieres! That's not even counting all the other ways they're marketing the film [2], like Spider-Man 3 week in NY, trailers, magazine covers, interviews and everything else. So what do you think? Are they overdoing it?

Source [3]