Rihanna landed in NYC yesterday to get ready to light up the UNICEF Snowflake tonight at Grand Army Plaza. She's been working with Gucci for her white Tattoo Heart collection benefiting UNICEF — including the most recent video ad for the philanthropic line after the jump. Most of you loved seeing Rihanna steam it up with JT in her new video but it's great to take notice of her beautiful sweet spot for charity too.
To see Rihanna's ad just read more.
well at least we know that she's keeping herself busy with work huh? i hope that she's bundled up since it's FREEZING here right now.
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I love this girl, she is amazingly talented, and man can she pull off her own style. Her new song is hot!
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I 
Rihanna but I couldn't stand the ad really...not her fault though...BUT mannnn....I
:love: those bags!!!!!!!!!!!! BEAUTIFUL!! 
. Love her outfit! AND practically ALL her songs!
Yes, she always had a heart for charity...it's so amazing/interesting sometimes when you have celebs or ppl with money...more than her or not as much as her but still ALOT who don't give one
dime to anything really or get involved with an organization or whoever to help someone else less fortunate or let others help also in different ways and stuff! that's another reason why I
love her and probably always will along with others with caring and giving hearts and/or pockets 
. From the time she came out i've seen so many pics of her with kids at different charity events and hospitals etc. plus she also has her own charity..The Believe Foundation i
think it's called, she really likes kids and likes to get involved. Good enough for me to love anyone! 
Does she smile at all???????????
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What is there to smile for, she's not on a photo shoot.
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love those bags,I'm about to buy one
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Love the girl
i cant believe i just watched that ad...ugh...who in the hell was the director of that monstrosity?
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Anyone notice her new tattoo?? She and Chris got matching ones.
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Couldn't make it more than a few seconds into that ad. Not loving the music and movement. Maybe it got better later - I have now idea. I think I prefer the still ads.
She looks gorgeous in all of them though.
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Fierce!
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