Bruce Willis and his wife Emma Heming brought their steamy newlywed bliss to the pages of W. The couple struck a few intimate poses for the magazine, with Bruce shirtless and clad in just underwear — check out all the risque photos here. He opened up a little about the love he has for Emma that changed his opinion on marriage, as well as his family and their unique bond. He said:
- On changing his mind on marriage: "I went from 'F-ck love' to 'Love is truly the answer.' . . . I spent the last 10 years single and, for the most part, unhappy. In a dark place. I never thought that being with someone else was the answer. I would say, 'I’m alone, but I'm not lonely.' But I was just kidding myself. Then I started hanging around Emma, and on a day-to-day basis my life became much happier."
- On his new priorities: "Where my first priority used to be work, it’s now my personal life. I hear so many people in relationships say, 'I just need a couple of days away, or even an hour away.' But I don’t want to be away from Emma at all. It’s the most singular relationship I’ve ever had in my life."
- On Demi and their family: "We’ve become like a tribe. It’s generated a lot of interest because everyone can understand resentment and envy in the breakup of a marriage, but they don’t understand how I can get along with my ex like that. Demi and I made a choice to put the kids first, and we’re really lucky that it turns out we all have fun together. I still love her, and I have a lot of respect for how she lives her life."

















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*vomits* I am sorry but that picture of Emma on top of Bruce is nasty... and not in a good way. This is a man with daughters and he couldn't do a more tasteful photo shoot with their new step mom? Gross.
1Gotta agree, Love Angelina. Ewww. This is the Bruce Willis equivalent of riding in avpimped out sports car, a man desperate not to age. His girls must be proud.
2There's another that's not published on Pop of her guiding him down a flight of stairs while he's in underwear or some tight panties that just screams "Father of the Year."
3I love the way that he and demi share their lives not being together.
4yeah and the pics are really nasty from a man who has two children, seeing a woman who has...(I dont know how many children she has, they a lot to remember)showing her leg in those non-nasty dresses or seeing how her stole a husband is not.
I don't get what the big deal is. It's not like Demi is the picture of modesty. I don't think their children are effected by things like this.
5I like what Bruce had to say, that is, until I got to the nasty pictures.
6I think he has 3 kids...
7I don't see the problem either, mondaymoos. I mean, his children aren't exactly babies; it's not like they don't know that their father has sex, so why can't he do a racy photo shoot? Once you have children you can't push the envelope anymore? I'm sure his kids understand at this point that it's just a photo shoot and if they were too young to understand that, then they probably wouldn't be reading W Magazine anyway.
I just don't like the idea that once you have children that's it. Come on, it's Bruce Willis! If he wasn't still sexy he wouldn't have a career at all!
8I think the photos are on the tacky side of things, but I'm sure everyone remembers Demi, her birthday suit and the front cover of a magazine back in the day.
Other than the photos, I love Bruce. I love his cheesy movies and I love his relationship with his "tribe".
9Love Bruce! Hate the stylizing of these photos though. Ick! He looks good but she does not and the setting is so grotesquely weird. Also, I saw the other shots and there are two where she is topless head-on facing the camera. No cover-up what so ever. So if anyone should be criticized...
10Demi and Ashton don't take bondage theme photo shoots. Whatever was done in their careers as actors is one thing but to willingly do a nasty low class half naked photo shoot with my your dad's new step mom half naked leading your dad like he is a dog down a flight of stairs with leash around his neck, tighty whitey's and his toes painted, is just sick. Just cuz your parents have sex doesn't mean you wanna see it, unless your a freak of the worst kind. They have a child still school aged, what will her friends think? This is gross. I would be hella embarrassed if this was my dad and my new step mom.
11hahaha these pictures crack me up. was this supposed to be sexy, cause i am not turned on
12BRUCE...you are like 50 years old and NOT A MODEL.
Put some clothes on. When Madonna does her raunchy photos with her young model boy, everyone is up in arms...same rule applies to Bruce.
And she is too young for him. Why couldn't he find anyone his age? I don't get it? She could be his daughter. Ew.
13I would be embarrassed if my dad did something like this. Ewwwww.
He needs to act his age.
14It's one thing to be photographed nude while 8 or 9 months pregnant (not something I would do, but if that's what she wanted, fine). But I'm sorry, these are just a little TOO much!! Their kids(or at least the younger two) are at such an impressionable age. I'm sure they think they have the coolest dad in the world. I would be mortified!
15I love how he and Demi and the whole gang keep their relationship so classy. Doesn't Emma look like Demi on the cover though?
16This just screams trying too hard.
BTW Bruce, f*cking someone in their 30's doesn't make you in your 30's.
Just wanted to clarify, buddy.
17Yuck!!!
18wow! that's unexpected but hey, if they're happy..
19I don't really care about his age.
and like the answers, he and Demi are a great example.
i've seen more of the pics and it made me wince .... and trust me, i am far from being a prude. c'mon, bruce. you look good for your age, but try something a bit more tasteful with your new bride. these pics have nothing more to offer than shock value. i usually can't wait to get the new issue in the mail, but recently i've been disappointed with w mag. same pictorials recycled with a different cast. last month it was the s&m pics with ginnifer goodwin now it's with bruce and emma. how many times can they do this? change the art direction, please!
20They're trying too hard, like Jazzytummy said. And the photoshoot ended up looking tacky and tasteless.
21Regardless of whether they have children or not that 2nd photo is raunchy, nobody wants to see all that!! Eww!!
22im just wondering if any of you have actually heard of art. think about the statement these two are trying to make, or the photographer, of stylist. It's not just black and white. he's old, or, lets take some naked photos and embarrass our kids. come on!!!!!!
23living art!!!! celebrities are living forms of art!!!!! documented for our viewing pleasure. if you don't see it then maybe some of you need to get off pop sugar and open up a book or two.
What kind of book playboy? That's not art at all
24bruce; when there is enough to go around in a divorce, everyone gets along. you got 3 kids, and your ex raised them! then you hung out with brooke burns for a few years (sounds like that was tough). demi got ashton, and you are with a victoria's secret model young enough to be your daughter. who would be complaining????
it's the people who are fighting for custody and left with NOTHING that complain. very different situation from yours.
25sblilac, get off your high horse. If you think this is art then you need to go get yourself some art books yourself. What kind of art are you into? What Bruce and Emma has done is no different than what Posh and Becks or Madonna has done for W Magazine, Interview, etc. It isn't new or cutting edge. It's just celebrities trying to be cool with designer clothes on. How about you laying off pop once in a while - you have platinum status so how long have you been cruising this site to get that? Big hypocrite!
26I agree with sblilac, there's nothing wrong with these pictures, actually this could be in a fashion magazine here in europe.. I kinda like the whole concept "honeymoon hotel", it looks like a movie, the picture on the balcony and the 'exit' one are really nice..
I love the way Bruce Willis talks about his family, it's a nice change from all those people tearing each other apart just for money or pride, never thinking about the children :/
27the pictures are BAD with or without children to see them. why share this raunchy sleazy look of you and your new wife with the world. The one with her on top screams soft porn, not art. The comments about the family and Demi on the other hand were beautiful.
28interesting pictures
29I love Bruce and I love to see him save the world and blow sh*t up. But eeeeew!
30I see what they were going for, but I'm not a huge fan. I'm not wowed at all, and the article wasn't anything to write home about either.
31Macabre, but nicely done. The topless pics of her aren't exactly tasteless, and the theme is an interesting idea. But at the end of the day, I'm Catholic and don't personally think divorce is okay--if you and your ex get along so well, you should have continued to work at your marriage.
32I don't remember him getting married....and are they in the morgue? how lovely
33100% tasteless and gross.
34well i think that it's nice that everyone's moved on and that they all seem happy. it's definitely an interesting situation that they all have but it works for them.
35I have been a member of pop for almost 2 years. The web site have been around much longer than anonymous comments......So that would average me taking one quiz or one "guess who" per week. So I wouldn't consider that spending too much time on the site.
What I would suggest doing is doing a little research on the photographer who actually shot this spread.... Steven Klein, and you might understand a little more the direction his photo-shoots take.
The X-static Pro-cess with Madonna
This photo shoot
Gennifer Goodwin's spread last month
Madonna's spread with Jesus,
Even Brad and Angelina's spread in W almost four years ago.
They all tell a story, using celebrities as pawns to discuss the bigger issues that our society faces today.
And if you want to get technical, Bruce even says in the interview that he felt the shoot was very awkward and wouldn't have been able to do it with anyone else but Emma.
36I know it's off topic but...Is that the same kitchen from the Womanizer video?!
37I was semi-intrigued by the pics. I highly doubt it was supposed to be Maxim sexual - she would have long flowy hair - ha! I kid.
I actually thought the spread was artistic. And about the kids, they're all nearly adults, in show business & fashion. Demi made a movie about strippers! It's a little late to judge, don't you think? And consider all those actors making out with other actors, simulating sex, etc. who have kids...
38This is done to boost their popularity..relax people..btw, it's Hollywood
39I totally do not get the photoshoot at all ... it's bizarre and not in a good way
40I, for one, find these photos tasteful and very well shot. I've always liked W's photoshoots; the one that immediately comes to mind is Brad and Angelina's spread from a couple years ago. This one, while not completely innovative or groundbreaking, the bondage theme is edgy, and that's why it's still shocking. This is coming from someone who's always been repulsed by the scene/edgy style, btw.
And what are all you complaining about old men for? Bruce sure as hell does not look 50. Even most teens, 20 and 30 year olds I know would KILL to have that body. I know if I were a guy, I would too (;
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