Justin and his two business partners/friends Trace Ayala and Eytan Sugarman celebrated the opening of their new restaurant, Southern Hospitality, in NYC last night. JT was in his standard uniform from the fedora to the neck hair, but it's cool because his guests -- ranging from Al Sharpton to Lance Bass -- all kept it pretty casual. Jay-Z didn't walk the carpet, but made an appearance on the inside. I wonder if the same can be said for JT's girl Biel, who was elsewhere in town at a screening of I Now Pronounce You Chuck and Larry for NYC Firemen (more on that later). Hey, even if she didn't get to taste her boy's new goodies, I bet she gets her share of Southern Hospitality from JT. If you know what I mean...ha.
To see a bunch more pics from the event including Al Sharpton, Olivia Palermo plus all the lovelies above just read more
Images include Justin Timberlake, Jamie-Lynn Sigler, Eytan Sugarman, Trace Ayala, Andrea Roth, Brad Zeifman, Michelle Davidson, Damien Fahey, Derek Ward, Lance Bass, Lynn Harless, Bill Bomar, Sadie Bomar, Michael Satsky, Olivia Palermo, Al Sharpton, Seth Green, Sherri Saum
Killah
Napapijri
Agnes B
Congrats to him ! 
1Lance is there ! YAY !!
:)
2lol Cinnamon with all the smileys!
3hope it does well x
4Wow, in that main pic JT looks like a weird cross between Ron Livingston (SATC's Burger) and Topher Grace, with not a bit of JT thrown in for good measure.
5Woo woo
6He's got his hands in everything these days huh?!
7al sharpton?!?
8I wonder how the food tastes.
9Mexi...I wonder how he...um..nevermind. (so kidding)
Just the fact that he's in NY makes me excited and hopeful that I will bump into him. Not today though, I'm having a bad hair day. lol
10Okay well being one of the lucky ones who did get to go to this event I have to say this.... Justin wasnt that nice. I now believe most of the stuff I have read about him. As soon as he and his crew walked in, no one could take their cameras out. He sat at a table all night and didnt talk with anyone but his group and a few other celebs..... Jessica was there. She looked alright. Nothing special. But one person who stood out the most was Seth Green. He is cool as S#it! Thanks for a crazy night Seth!!!
BTW the food is great! Yummy!
11oh yea If no one believes I was there, I will post a picture of me on the red carpet.
12Didn't Brit try this a few years ago? Interesting...
13More reason to go to New York!
14Ugh...I wish HE would go away!
15i'm sorry but i do NOT see his appeal at all! he's not attractive, and going by what sweettreat and pretty much every popsugar post says about him, he's not even that nice.
16I live around the block from there so I took my dog for a walk about three times to check out the scene. Damian from MTV was the first person I saw- then Al Sharpton!? Random!!! JT's car pulled up right in front of me and Lance walked right by. Very cool. Later on in the night, we saw Brooke Hogan who jumped out of her car after she saw my dog to play with her for about 5 minutes. Really sweet girl! Cool night
17Cinnamon & BKNY!!!
Wooowooo bring in the JT lover brigade!! Now I have another good reason to go to NY - to check out this restaurant...
The friend on the left of him in the main picture looks alright as well...hey hey!
BKNY are you going to check the place out..
18JT isn't traditionally handsome, I think we can all agree on that. What he has is sex appeal.
This looked like a really nice crowd. Olivia Palermo and Jamie Lynn Sigler look so beautiful!
19I live half a block away from where the restaurant opened, so I was over there last night, too. KECinNYC, we must have been right next to each other, because JT's driver was within inches of me. We also saw JT's mother and grandparents. Lance Bass came with Jamie Lynn Siegler - who is even prettier in person, unbelievably. Jay Z turned up, went inside, and left about 10 minutes later. Seth Green was roaming around outside the velvet ropes a little and seemed very cool. And I saw Olivia Palermo there but had no idea who she was; just noticed what a beautiful girl she is.
20Marci & KEC...man I wish I were in your shoes last night...darn it! I miss NY!
21Justin looks weird in the pic...
22crazygirl93, Justin doesn't look that great in person, either. He didn't so much as crack a smile. Lance did, though. As always.
23no thanks. i'd never go there.
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