As a San Francisco-based makeup artist, Taylor Pham constantly found herself cutting and re-shaping makeup brushes for herself and her Asian-American clientele. She feels strongly that for the distinctive almond shape of Asian eyes, wide, flat brushes just don't work. Her goal was to create a tail at the end of the eye, and most brushes really don't allow for that.

Hence her line, Thi Cosmetics [1], was born. It's full of beautiful creamy and shimmery colors meant to compliment women with yellowy skin tones. Her tools are also pretty amazing, including a line of customized, tight-bristled brushes and curvier, shapelier applicators.

To read about her best-selling product,

Her best sellers to date are her her falsies (by this, I mean, fake eye lashes). They are meant to make your lashes thick, full, and natural-looking and also have a first of its kind invisible adhesive band. They're also packaged in tiny bunches, so that you never have to cut them to fit your eye. Buy them here [2] for $15.