Fashion designer, fragrance creator, and music producer/rapper Diddy debuted his latest endeavor yesterday: Ciroc Vodka. Diddy will help develop the brand in a deal which could get him more than $100 million. He held a press conference in NYC to announce the news and discuss how involved he'll be in the branding. Here's more:
"It is not an endorsement deal," Combs told The Associated Press on Tuesday night. "This is something that will have my daily attention." Combs said he wanted to work with Diageo because the company understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting "movers and shakers" to the line. "They're looking for something that tastes like their lifestyle. It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better."
He's definitely got a knack for business, branding, and making money including the best selling celebrity fragrance of the year. In fact, he even said that he's planning on spending some of his earnings on a few fancy gifts for J Lo's new little one(s).
Mango
Ralph Lauren
Marciano
Mmmm bet it's good! Not as good as my Grey Goose though
1Please Sean...give it a rest.
2oh look its Piffy Diddy...
3one, wow, is his head big enough? two, get over jlo already. jeez.
4Damn he has so much money!
5That bottle just might be big enough to smack him upside his big head with. Can't STAND the man.
6how much money does he need???
7I KNOW Wallaceo.
8It comes to a point that their not even doing to have something different to present to people, you know.. so that theres more diversity to chose from. NO its only money in these peoples head. unbelievable, I don´t like him too cocky.
whatever, seriously.
9I don't even think he's half as talented as he ought to be.
haha! I'm w/ Padraigin... let us resort to violence! It may not solve anything, but it'll make me feel better... >:)
10god, to have a slice of his ego! lol
11Aww, take note, "...I'm a luxury brand builder."
12Talentless, ugly, horrible dancer, overinflated ego... and he puts out the sh*ttiest made-for-tv bands ever. Sure, sure, he's a good business man, I guess, but it shouldn't have been Biggie or Pac, it shoulda been Puffy. And by the way, who names their fragrance Unforgivable? "Wow, that fragrance is Unforgivable." Unforgivable? Really?! Since when is smelling unforgivable a GOOD thing? Now he's not only offending my eyes and ears, but my nose as well. D!ckhead.
13really diddy? alcohol? is that a smart move from a man who acts like a total jackass when he drinks?
14ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZz
15Yay! promoting celebs getting wasted! no wonder everyone has a DUI under their belt!
16HAHAHAHA Piffy Diddy!!!
I love it!
Hmmm I wonder if it will be expensive or a decent price....and more importantly how will it taste? I may have to try it out since I am such a Vodka girl
17So just 'cause Jay Z has his own vodka this P. Diddy has to have one too?!
18deuce bag!!!!!
19Just when I think he can't get any lamer....
20must he do that too?
21Why does he have to have his hands on everything! SSSHHH...let us poor people make some money too!
22Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.