Another day, another actress starts her own clothing line. Only this time the actress is Sienna Miller and she's not just putting her name on a brand someone else is designing. She's going into business with her sister Savannah who has a degree in design from St Martins in London. And seeing that Sienna is as famous for her style as she is for her acting (or dating Jude Law for that matter), her label Twenty8Twelve is bound to be a success. The name is based on her birthday. Here's more:
The diffusion-priced line, which will launch for Fall 2007, is intended as a rebuke to the dumbed-down state of the celebrity/tabloid fashion cycle. "Neither of us has stylists," declared Sienna. "There's such a lack of individuality now—what we're trying to say is, do it for yourself!" And who can blame the girl for wanting to seize the trend controls? "I wear something, it's in Heat magazine, then everywhere the next week!" said Miller. "I'm like, wait—I bought that in a market in Paris!"
The Millers have worked out their own process of remote cybersibling design: "We Web-chat everyday," said Sienna. "If I find something in a thrift store in some weird town that I'm shooting in, I show it to Savannah on the Webcam. I can say stupid words to her about clothes that other people wouldn't understand. She gets it. We've worked really hard. This isn't about just lending a name to something and not really being involved." Savannah, who has been freelancing for Alexander McQueen, Matthew Williamson, and Betty Jackson, added, "It's really about how we dress. Sienna has incredible intuition. Like, I saw her in a big Versace chain belt once, and said, 'What's that?' Then chains were everywhere."
There's no question that people love Sienna's style, but I'm doubting she single-handedly brought back the chain. Sometimes I don't know what that girl is thinking. Especially in this pic where she is drinking vitamin water while smoking a cigarette! Does she think the two will cancel each other out? For more pics of Sienna on the streets of NY just read more
Rocha.John Rocha
Vertbaudet
Tom Tailor
I'm interested to see what both hers an Kate Moss' designs look like. I never really find Sienna's style original, a lot of girls in England have been dressing like Sienna for a while now, so I get the gfeeling it'll be like Topshop but more expensive.
1Awesome!
2she is another one that i dont understand the hype around... granted she is a pretty girl but is that all you need these days???
"stay far from timid, only make moves when your hearts in it and live the phrase sky's the limit."
3I guess so, notoriousrem. Sad, right?
4Oh yeah, there's nothing as stylish as a cigarette hanging out of your mouth.
*dripping
with sarcasm*
5LOL SPM.
I like how she doesn't have a stylist and still takes risks. She definitely has an eye for fashion.
6Bye Jenna and atox!
7I can't stand her.
xoxo
8Can't stand her, I don't see it either, I must admit never seen a movie she's in, to me she is BLAH
9People dig her style? All I can remember about her style lately is wearing equine tack, skinny pants with vests, ponchos, and looking like she never showers. If she only wore more sweatsuits I could confuse her style with Madge.
10I think by intuition she means that Sienna somehow knows what's hot before it's even hot. I don't think her sister is saying that she invents styles. I admire her for not using a stylist and taking fashion risks. Anybody can hire a good stylist.
11I didn't realize she doesn't have a stylist. She does a good job in that she never looks completely awful and she looks good even when she takes a risk. But I agree with Coqueta76, she's blah.
12She looks good at red carpet events, but generally looks like a homeless person in her day to day life. I think she needs a stylist, I hear Rachel Zoe is free....
13~Love is composed of a single soul inhabiting two bodies.~
I know I'm in the minority, but I really like her everyday style (moreso than her red carpet style, actually). I like the super-casual/bohemian/rocker looks she comes up with.
I did NOT like the boots she was wearing in Pop's post yesterday, though.
14Whip, you're not alone..I really like Sienne!! I can't wait to see Factory Girl. I also, completely agree with you on her style.
15* Sienna durr!
16
I HATE HER!!! she just buggs the hell out of me! I
don't think she is original AT ALL. or pretty or interesting or talented. 
17Well I guess beauty lies in the eyes of the beholder...some might think she is hot, others might think she is not...who cares. As long as one is happy, one should not care on what others think. Same goes with fashion. I think there are the band wagoners and there are those who wear what they want...at the end of the day, if you are wearing it with confidence and are happy, GREAT!
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