Beyonce Knowles put on a festive red dress to celebrate the launch of Emporio Armani's Diamonds alongside Giorgio Armani himself at the designer's flagship store in Milan yesterday. As the scent's spokeswoman, B fulfilled her duties with a few simple poses and that big smile of hers. The straight hair seems a bit severe on B, I prefer her with a softer look, you? While she was there to support the fragrance, naturally Beyonce was wearing a few of the scent's namesake gems herself. Though, there's probably not a day that goes by where Beyonce's not decked out in diamonds to some extent.

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