Will America Buy into the Beckham Brand?


Updated 02/22/07 10:57 AM · Posted by · 37 comments

The Beckhams may be huge international superstars but they have yet to conquer America. The happy family is headed our way this summer and already people are asking if we will embrace the Beckham brand. Considering Details is using a cover with an image that is years old you can bet they think he is bankable enough to sell some issues. We especially love the quote about Beckham being a nice guy and how Hollywood is lacking nice guys right now. We can certainly say this family has gotten our attention.


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