Our daily news roundup.
- Ashton Kutcher plays a Karl Lagerfeld-inspired character in a new ad for Pop Chips. Kutcher wears a white wig, dark sunglasses, and plenty of silver accessories as his character Darl talks about what he looks for in a date. "Money creates taste, and I have lots of both," Darl quips. [Styleite]
- Bygone couture label Mainbocher and shoe line Herbert Levine, among other shuttered brands, are set to relaunch in the near future thanks to French investor Arnaud de Lummen. De Lummen is known for restarting Vionnet in 2006 before selling it to Matteo Marzotto and Gianni Castiglioni in 2009. "When you relaunch, you already have a story to tell. After a few years, people completely forget that the brand was dormant," De Lummen said. [Vogue UK]
- Tom Ford's Spring 2012 menswear lookbook has been called risqué for featuring images of a near-naked male model — and a female model wearing nothing but a towel on her head. [Fashionista]
- Balmain launched its first social medial profiles on Twitter and Facebook on Wednesday. "We have product and pictures and creations to show, and we’re ready to communicate with the followers," said the brand's CEO Emmanuel Diemoz. [WWD]
- Speaking of social media, model and blogger Hanneli Mustaparta has been tapped as a contributor to Calvin Klein's new Tumblr page. Mustaparta will write about her behind-the-scenes experiences with the brand. [Calvin Klein]
- Aquascutum might be saved from bankruptcy thanks to Chinese firm YGM Trading, which has begun taking steps to buy the label. If the sale goes through, YGM would own Aquascutum entirely — it already owns the brand's intellectual property rights and controls sales of Aquascutum in Asia. [The Cut]