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Beyoncé Knowles Is the New Face of H&M

Beyoncé Is the New Face of H&M — Obsessed or Overload?


Beyoncé Knowles is the new face of H&M! The brand announced the partnership this morning by unveiling her first ad for its Summer campaign. Beyoncé will be featured in both television and print ads for the Summer collection, which will be available worldwide in stores beginning in May. Of the collaboration, Beyoncé said, "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

This is just Beyoncé's latest appointment after signing an endorsement deal with Pepsi back in December. She is also set to kick off her sold-out Mrs. Carter Show world tour on April 15, and earlier this week, she stirred up the hype with the release of her new track, "Bow Down." She will add her tour to her already impressive list of accomplishments in 2013, which includes a performance at the Presidential Inauguration in January, taking the 50-yard line for the Super Bowl halftime show, and her directorial debut for her HBO documentary, Life Is But a Dream, last month. Check out Beyoncé's first H&M ad, and tell us if you're loving her latest collaboration or if you think it's overload.

Photo courtesy H&M

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