Beyonce Knowles in a Bikini in H&M Ads

Beyoncé Wears Bikinis in Her New H&M Ads

Beyoncé sported a colorful bikini in her new Summer H&M ad.

Beyoncé Knowles wears bikinis in her new Summer ads for H&M! The images were released this morning, showing Beyoncé in a range of two-pieces, some of which she apparently had a hand in designing. Last month, Beyoncé shared a teaser image of herself lounging on a beach chair, hinting at the tropical themes to come.

Appearing in the Swedish retailer's upcoming campaign is just one of the endeavors keeping Beyoncé busy lately. She arrived in Serbia over the weekend ready to kick off her Mrs. Carter Show World Tour with a show in Belgrade tonight. The next week will see Beyoncé on stage in Croatia, Slovakia, and Holland. She won't take the stage in the US until June, but you can already get a sneak peek at a portion of Beyoncé's tour costumes.