Blake Lively Named the New Face of L'Oreal Paris

What Do Blake Lively, J Lo, and Beyoncé All Have in Common?

What Do Blake Lively, J Lo, and Beyoncé All Have in Common?

Blake Lively took her spot on stage while being announced as the new face of L'Oréal Paris on Tuesday. She wore an ornate beaded Balmain dress for the presentation, which was held at the Shangri-La Hotel in France. News of Blake's big new endorsement broke on the beauty brand's Instagram page earlier in the day. The former Gossip Girl star has reportedly inked a major, multimillion-dollar deal as a spokesmodel for L'Oréal Paris and will appear in a series of ads starting next year. Blake will be joining A-list stars like Jennifer Lopez and Beyoncé for the company's makeup and hair care campaigns.

Blake can add her new gig to a growing list of fun responsibilities, including her current post as the face of Gucci's Premiere fragrance, which she's held for over a year. It was also recently announced that Blake has secured her first acting role since Gossip Girl ended in 2012 — she'll be starring opposite Ellen Burstyn in The Age of Adaline, a romantic drama that follows the title character as she stops aging after recovering from a near-fatal accident.


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