Bono

Bono

Sharon Wauchob Debuts First Edun Collection for Spring 2011

>> When planning Edun's Spring 2011 fashion show, the label's co-founder Bono originally suggested an elaborate outdoor production with models that appeared to be emerging from the water.

>> When planning Edun's Spring 2011 fashion show, the label's co-founder Bono originally suggested an elaborate outdoor production with models that appeared to be emerging from the water. But he was reminded by Edun's new chief executive, Janice Sullivan, that they were supposed to be "having a fashion show. Show is the second word. Fashion is the first word." So they ended up staging Sharon Wauchob's first show for the brand in a semi-outdoor space, under the High Line, with gray sand and gravel beneath the models' feet.

Edun's mission statement was originally to manufacture in Africa, but logistics caused deliveries to be late — a no-no — and now most of the clothing is manufactured in China, with Africa currently alotted 15 percent of the total production; label co-founder Ali Hewson says she wants to see that number increase each season. Wauchob was brought in to make the clothes more fashionable, Hewson explained: "We focused too much on the mission in the beginning. It's the clothes, it's the product. It's a fashion company. That needs to be first and foremost."

As a front row populated by Dasha Zhukova, Gavin Rossdale and son Kingston, and Jeff Koons looked on, Wauchob sent out white cotton shirts (the fabric fair-trade and produced in Uganda), ecologically sound "by product" leather skirts, belts handmade in Kibera, Kenya, and long dresses trimmed with recycled metal.

 

Louis Vuitton

>> Is Edun Being Melded into the "Stella McCartney of LVMH"?

>> Is Edun Being Melded into the "Stella McCartney of LVMH"? —Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit — particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]

POPSUGAR News

Lindsay Out of Jail, Russell's Cute Kid Time, and Chelsea's Weekend Wedding!

Lindsay Lohan is out of jail after serving 16 percent of her sentence, Russell Brand takes time to play with one of his younger fans, and Chelsea Clinton and Alicia Keys both opted for Vera Wang wedding gowns!

Lindsay Lohan is out of jail after serving 16 percent of her sentence, Russell Brand takes time to play with one of his younger fans, and Chelsea Clinton and Alicia Keys both opted for Vera Wang wedding gowns! Watch today's all-new PopSugar Rush!

POPSUGAR News

PSR 8/2/10: Lindsay Out of Jail, Russell's Cute Kid Time, & Chelsea's Weekend Wedding

Lindsay Lohan is out of jail after serving less than a quarter of her sentence, Russell Brand takes time to play with one of his younger fans, and Chelsea Clinton and Alicia Keys both opted for Vera Wang wedding gowns!

Lindsay Lohan is out of jail after serving less than a quarter of her sentence, Russell Brand takes time to play with one of his younger fans, and Chelsea Clinton and Alicia Keys both opted for Vera Wang wedding gowns! Also, be sure to follow us on Twitter and become a fan on Facebook for all the latest celebrity gossip!

Justin Timberlake

Watch Robert Pattinson and His Beard Help Hope For Haiti Now

Tonight George Clooney rallied his Hollywood friends for a great cause.

Tonight George Clooney rallied his Hollywood friends for a great cause. There were more than 100 actors taking calls and many fabulous performances on Hope For Haiti Now. Madonna, JT, Kid Rock, Taylor Swift, Chris Martin and Beyonce, Bono, Jay-Z and Rihanna and more performed during the telethon and now you can even preorder the songs for purchase on iTunes. Rob and his beard even came out of hiding today to join in for the cause. Check him out below along with Madonna singing "Like A Prayer." After the jump watch Christina, Taylor, Justin, Jay-Z and more and tell us which was your favorite touching performance. It's not too late to help so do what you can by donating here.

Jennifer Hudson, JT, Christina Aguilera, Jay-Z and more great performances so read more

Bono

Edun Gets Fashionable Facelift, Maintains Its Ethics

Bono and his wife Ali Hewson are revamping their philanthropic fashion brand, Edun.

Bono and his wife Ali Hewson are revamping their philanthropic fashion brand, Edun. "We were so keen on our mission [to develop regions in Africa] that we made compromises that maybe we shouldn’t have . . . Without great clothes, we don’t have a business, so it’s important to get that end right," Hewson said.

Thanks to this new goal, and with the help of its backer LVMH, Edun's Pre-Fall collection is already looking better. It will most likely hold a fashion show in New York to unveil the line. What's more, Edun plans to hire a creative director to take the brand to a higher level. Though nothing is for sure, there are rumors that Alexander Wang is among the designers approached for the job. Only time will tell, but no matter who fills the position, I'm confident the brand will soar.


See a few more Edun looks.

Bono

Edun Launches First LVMH-Backed Collection for Pre-Fall

Socially conscious clothing label Edun presented its first collection for pre-fall with recent backing from LVMH Moët Hennessy Louis Vuitton.

Socially conscious clothing label Edun presented its first collection for pre-fall with recent backing from LVMH Moët Hennessy Louis Vuitton.

As Edun founders Ali Hewson and her husband Bono realized their social messages were taking importance over the actual product, they looked to LVMH to help grow the brand and to put in place new creative and business teams.

“Without great clothes, we don’t have a business, so it’s important to get that end right," Hewson told WWD.

The new focus is evident in the brand's pre-fall collection, showing now in the company's TriBeCa headquarters, along with a capsule collection created for the FIFA World Cup championships next summer. A jeans and T-shirts collection will follow later in the year—made in Africa from organic cotton and including an initiative to support 1,200 families to grow the fibers.

According to sources, Alexander Wang and Sharon Wauchob have been approached to take over as creative director of Edun, an announcement which will formally be made within the season.

[WWD]

Mariah Carey

JT, John, Taylor and Rihanna All Come Out For Music and VEVO

Some of the biggest stars of the music world from all different genres came together in NYC last night to celebrate the launch of VEVO.

Some of the biggest stars of the music world from all different genres came together in NYC last night to celebrate the launch of VEVO. Justin Timberlake posed with John Mayer, who recently shared his ideas on how to get away with secret texts. Taylor Swift posed in her LBD while Taylor Lautner was elsewhere in the city preparing to host SNL and releasing the first cute promo. Rihanna smiled big after a publicly trying year and perhaps could give some advice to Adam Lambert who has had his share of controversy, though he's been asked to perform on the finale of SYTYCD. Meanwhile, Nick and Mariah just looked smitten as usual.

There was also time for some performances during the party including Bono and Lady Gaga who was a little more toned down than when she met Queen Elizabeth in London the night before. John Mayer also took the stage and hugged Taylor Swift as his new album featuring a duet with the country starlet climbs the charts. Even up-and-comer Justin Bieber got in the fun, posing with Shania Twain. There were a bunch of congratulations to be handed out to the group, many of who were nominated for Grammys last week.

LOTS more photos including Lady Gaga, Pete Wentz, Justin Timberlake, and Mariah Carey so read more

Poll

Are You More Likely to See a Broadway Show If a Famous Musician Is Behind It?

Regina Spektor is headed to the Great White Way!

Regina Spektor is headed to the Great White Way! It was announced yesterday that the famous songstress will be creating the score for a new Broadway musical inspired by Sleeping Beauty.

As a Spektor fan, this news makes perfect sense to me. Her unique brand of musical whimsy — with just a tinge of darker themes — is a great fit for the beloved fairytale. The show will reportedly be ready for the 2010-2011 Broadway season, but they're also talking about doing shows outside of Manhattan to spread the love.

I'm obviously for it, but I want to hear what you guys think about Spektor's new gig. With more and more artists helping pen musicals — i.e., Bono and The Edge doing the upcoming theatrical version of Spider-Man or Elton John doing Billy Elliot — does their involvement make you more likely to buy tickets?

Red Carpet

Ben and Owen Team Up For Another Night at the Museum

The stars of Night at the Museum: Battle of the Smithsonian reunited on the red carpet last night for the premiere at the National Air and Space Museum in DC.

The stars of Night at the Museum: Battle of the Smithsonian reunited on the red carpet last night for the premiere at the National Air and Space Museum in DC. Ben Stiller, Robin Williams, and Owen Wilson took their characters to Washington this time around, with Amy Adams adding a feminine touch to the cast. Last night Owen dished about how much fun it is to make movies with his longtime buddy Ben, saying, "It's unbelievable. This is like I think the 10th movie that we've worked on together. And then we're working on another one too coming up. Who knew way back when, when I was in The Cable Guy, that that was gonna lead to us kind of teaming up and being in the same movies so much." We'll get to see if Ben and Owen still have that box office magic when the movie hits theaters next Friday.

More of the cast if you just read more