Back in 2011, Rick Genest, aka Zombie Boy, shot a viral video for Dermablend, where he covered his entire body of tattoos with Leg and Body Cover ($28). There is a similar spin for this initiative. The brand signed on more YouTube stars, such as Cassandra Bankson, a teen who gained popularity with her acne-concealing makeup tutorial.
But perhaps one of the most moving monologues comes from Cheri Lindsay, a woman who has vitiligo. She talks about how quickly her skin condition spread and the various reactions she's received from others. She chooses to cover her complexion so that everyone can see past her multicolored skin to her true self — so inspiring!