Coca-Cola debuted its "It's Beautiful" campaign during the 2014 Super Bowl, and the company decided to bring it back again on Sunday during 2017's big game. Instead of making a new ad [1], the recycled one seems more relevant than ever and features young women singing "America the Beautiful" in seven different languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French, and Hebrew. Of course, when it originally aired, not everyone found the soda ad refreshing [2]. It sparked a cultural controversy on social media and got the hashtag #SpeakAmerican to go viral. Coke stood by its inclusive message then, and it seems to be reinforcing it now in the wake of President Donald Trump's controversial immigration ban [3]. Since it reinforces the ideas that diversity is patriotic and Coke is for everyone, some people might want to take note.
