Cristiano Ronaldo gave fans a real Halloween treat in Madrid yesterday when he showed up to launch his CR7 by Cristiano Ronaldo underwear line at Palacio de Cibeles. The Portuguese soccer star unveiled his ad campaign for the collection — a giant photo of himself wearing the skivvies, keeping it simple — and stood proudly under his own crotch while posing for photos. Cristiano, who is the current forward for Real Madrid, seems to be giving former teammate David Beckham a run for his money with this new brand of briefs. David is also the sexy spokesman for his own underwear line with H&M and stripped down to shoot photos for the Fall 2014 campaign earlier this month. Cristiano likely has David's support for the new venture, as the retired soccer player was spotted checking out Cristiano and the rest of Real Madrid's members as they practiced in LA over the Summer.