David Beckham H&M Store in London Pictures

David Beckham posed in front of a crowd of fans at the H&M store on Regent Street in London today. He was launching his new bodywear line, which he displays in sexy promos for the brand. Yesterday, even David's wife Victoria showed her support for the collection. She tweeted, "Very excited about David's Beckham for H&M Bodywear launch." We'll get a better look at David Beckham shirtless during the Super Bowl, when his hot black and white commercial airs during the game. David's spot won't be the only one to watch on Sunday since model Adriana Lima will appear in two separate ads. There are only a few days left until the big game between the NY Giants and the New England Patriots so make sure to check out all of Yum's great Super Bowl snack recipes and get ready to watch!