Following the success of Amy Sedaris as their feisty laundry expert, Downy decided to hire her some help – an intern named Jimmy. Downy recently launched a “Mission Unstopables Tour” to support Downy Unstopables in-wash scent booster, a product that keeps your clothes smelling fresh for up to 12 whole weeks in storage! One easy toss of these feisty scent beads into your wash and your clothes are ready for anything! The tour featured Jimmy the intern himself, who went on a mission to prove that Downy Unstopables in-wash scent booster keeps laundry smelling fresh, even in the smelliest of locations – a fish market, a college frat house, and even a greasy diner. With Amy’s help, Jimmy was sent on a 12 week tour through grease and stink with Amy’s freshly washed dress in hand. Consumers couldn’t believe their noses when Amy’s dress smelled as fresh as the first day it was washed – week 6, 7, 8, 9…Downy posted the proof on their YouTube channel, wowing viewers everywhere. To celebrate the end of the tour and Downy Unstopables’ feisty fresh scent, Downy offered one lucky contestant a shot at fame through a unique YouTube video contest. How? Fans were asked to submit a 12-30 second video showing their freshest act or moves. One feisty winner was then chosen to appear on Jimmy Kimmel Live! Pretty sweet deal for a laundry product, huh?
Learn more about Jimmy’s tour and what Unstopables can do for you here: http://www.youtube.com/downy