Procter and Gamble’s Downy Unstopables was featured in the fabric softener brand’s very first advertisement on Super Bowl Sunday. The spot aired during the pregame show on Feb. 5 on NBC. Downy chose to shake up Super Bowl Sunday by recapturing the magic of the past and freshening up one of the game’s most memorable commercials — Coca-Cola’s 1979 advertisement featuring the legendary “Mean” Joe Greene of the Pittsburgh Steelers. This time around, Greene was joined by feisty actress and author Amy Sedaris, who has been featured in previous commercials for the product, to bring a more playful feel to the ad. In the spot, Amy hands him a bottle of Downy Unstopables with a childlike innocence, similar to the boy originally paired with Joe 33 years ago. Her offer is meant to be a fresh solution after a long game, when Downy Unstopables, an in-wash scent booster that contains four times the perfume ingredients as regular Downy liquid fabric softener, can really come in handy.
Feb 1 2012