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Video: Why Is Abercrombie & Fitch Under Fire?

Abercrombie & Fitch [1] is causing controversy once again, but it's not thanks to racy ad campaigns. This time the brand's CEO is under fire for the chain's longstanding strategy of keeping "uncool" kids out of their stores and for declining to make plus-size clothes. A new viral video campaign, called "Fitch the Homeless," is taking on the retailer by asking people to donate their A&F outfits to the homeless. Find out what's behind the anti-Abercrombie video that's gaining traction and why it's causing some controversy itself.


Source URL
http://www.popsugar.com/celebrity/Fitch-Homeless-Movement-Video-30525897