Gwyneth Paltrow looked gorgeous while in Chicago promoting, Pleasures Delight, the Estee Lauder perfume she models for. I'm definitely loving this curly hair more than the dramatically straight look she was rocking in the September W Magazine. Though I will say that dress makes me want to pull it up onto her shoulders to hide those (obviously intentional) bra straps. She's been the face of the scent for a few years now, but these days it feels like you can't actually call yourself a celebrity until you've released or modeled for a fragrance.