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History and Examples of Japanese Street Fashion

I sense that the look I selected for the next competition isn't being received with enthusiasm.

So to help you ladies out, I did decided to put some examples of Japanese Street Fashion up and hopefully that inspires you all to do some research and put some really great lists together. I was hoping to have to toss and turn over my decisions...but so far only one person has entered.

So I hope this helps.

Here is a website where some of the designs are what you will need:


Japan began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century it had altered into what is known today as 'Street Fashion.' .

The term 'Street Fashion' is used to describe fashion where the wearer personally customizes the outfits by adopting a mixture of current and traditional trends. Such clothes are generally home-made with the use of material bought from the stores.

Modern Japanese fashion

Supposedly, street fashion has become the most popular trend in Japan today. Great deals of young Japanese wear the outlandish clothes in large urban fashion districts such as Harajuku, Ginza, Odaiba, Shinjuku and Shibuya.


The Lolita styles have many different "subcultures", such as: Punk Lolita, Gothic Lolita, Sweet Lolita, etc. They are always expressed as "GothLoli", "SweetLoli", "PunkLoli".

* Gothic Lolita styles focus more on Edwardian pieces and darker colors. Big brooches, bonnets, and umbrellas are popular accessories. A popular style now is "Alice in Wonderland", with skirts, tops, accessories, bags all with playing cards on them.

* Punk Lolita styles have a lot of plaid in the clothing. Chains, pearls, big bows patterned with plaid , lace, and lots of wristbands are popular accessories. The biggest model of PunkLoli fashions is Nana Kitade, a very popular singer/songwriter.

* Sweet Lolita styles are inspired by baby doll clothing. A lot of pinks and whites and blues are used. Bows, lace collars, and stuffed animals are common accessories. Aprons are worn over dresses as to give the appearance as if someone had been baking. Hello Kitty is very popular with SweetLolis.


The Kogal subculture is characterized by young women, who display their disposable incomes through tastes in fashion, music and other forms of social activity. Most Ko-gals are in their last years of high school, or the beginning years of college.


The Ganguro subculture peaked popularity in the year 2000. The looks of Ganguro fashion consists of bleached hair, a deep or extremely pale tan, fake eyelashes, platform shoes and brightly coloured make-up and outfits. They wear mini-skirts, platform boots and ample amounts of bracelets, rings and necklaces. The Ganguro girls are usually accompanied by a small group and it is typical of a "Ganguro Gal" to show-off her cell phone covered with purikura, pictures from photo booths. [3].


The stereotypical bōsōzoku look is often portrayed, and even caricatured, in many forms of Japanese media such as anime, manga and films. The typical bōsōzoku member is often depicted in a uniform consisting of a jumpsuit like those worn by manual laborers or a tokko-fuku (特攻服), a type of military issued over-coat with kanji slogans usually worn open with no shirt underneath showing off their bandaged torsos and matching baggy pants tucked inside tall boots. Leather jackets, often embroidered with club/gang logos, and even full leather suits, are also seen as common elements of the bōsōzoku look. Items in the bōsōzoku attire consist of sunglasses, usually round or wrap-around, long hachimaki headbands, also with battle slogans, and a pompadour hairstyle, most likely akin to the greaser/rocker look, or perhaps because of the hairstyle's association with yakuza thugs. The punch perm is considered a common bōsōzoku hairstyle as well.

Elegant Gothic Aristocrat/Lolita

The style of Elegant Gothic Aristocrat/Lolita is based on the concept of androgyny and often has identical outfits for both men and women. The typical colors of the clothes are black, white and other dark colors, but sometimes you will see light blue or light pink with black detailing. The main image is founded on elegance and simplicity where the clothing lines are usually simple and tight, with pants or long skirts that stand in contrast to the Lolita style. Dark, heavy makeup may be worn by both sexes!

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alyssa_joseph alyssa_joseph 8 years
i would love 2 go 2 japan. so wonderful and very nice, i wish i could go on a vacation with my husband.:) that will never happen though.:(, oh well. nice people. very well respected.
Oxymoron1 Oxymoron1 8 years
Ohh, its really interesting, I have just remembered that some months ago I read an article in a mangazine about japanese lolita fashion. I will try to create an outfit in case I am not very busy with studies.
Red-Lady Red-Lady 8 years
Interesting, unique & individualized come to mind. It looks like a fun look to create as well! I remember when "America's Next Top Model" went to Japan and the models had to create an individual Street Fashion look for one of the competitions.
MiyabiNa MiyabiNa 8 years
one more link! this is a french blog, but if you can't read french, you can look at the pictures. She reports about all the stuff in the Japanese gal mags every month. Very colorful and fun website!
MiyabiNa MiyabiNa 8 years
Oh yeah, the gyaru fashions (manba kogal etc)~ those girls wear it 24/'s literally a way of life for them and they take it VERY SERIOUSLY. It's toned down a LOT since it's beginning though...and although people not wear the manba/kogal/banba makeup EVERYWHERE...the standared of great clothes, perfect nails and makeup, and cute hair is a MUST.
MiyabiNa MiyabiNa 8 years
Oh yeah, if you have any other questions, please do ask me! This is my style XD I have tons of info!
AngelDreams AngelDreams 8 years
Thanks very much for posting,very interesting :ponder: This is what we needed, :hug:
Clicious Clicious 8 years
In Japan, they are all about conformity. They do everything as a group. And for example in a work environment, an individual would not stand out, not their clothing or their personality. They get ahead by adhering to group conformity. And these crazy fashions show above take place on Sundays. Sunday is their day to be unique and stand out. I don't know if maybe the younger kids and adults dress like this more often than on Sunday or not. Perhaps, if they are not working they may dress up more often.
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