Jessica Simpson Collection Fall 2012

Jessica Simpson Plays Peekaboo in First Post-Maxwell Collection Campaign

Jessica Simpson Plays Peekaboo in First Post-Maxwell Collection Campaign

Jessica Simpson may be a new mom, but she's not slowing down work on her wildly successful Jessica Simpson Collection. Jessica had just given birth to baby Maxwell when it was time to shoot the campaign for her Fall 2012 line, but she still wanted to have a presence in the ads, so she and her team came up with an inventive way for Jess to participate. "I am so excited for the Fall collection to hit stores," Jess said. "I had just had Maxwell when we shot this campaign but was able work behind the scenes."

Spot Jessica peeking out from behind the models in a number of the shots showcasing her latest designs. Jessica also once again worked with her sister Ashlee Simpson on the Jessica Simpson Girls line. Jessica also spoke about her Jessica Simpson Girls collection, saying, "Ashlee and I work as cocreative directors together for Jessica Simpson Girls and it is such a blast to be able to work with her along with our mom to create affordable, fun fashion for girls of all ages!" Check out Jessica's cute post-Maxwell ad campaign and see the whole line on JessicaSimpson.com!

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