POPSUGAR Celebrity

How the Kardashian-Jenners Became Multimillionaires

Feb 26 2015 - 11:25am

The Kardashian-Jenner family is set to continue the show that made them a household name. According to reports, Keeping Up With the Kardashians has been renewed for another three years [1]. Although NBC Universal has shot down reports that their new deal is worth $100 million — a spokesperson called the news "grossly inaccurate" [2] — there's no denying the family has raked in some serious cash thanks to the show. Indeed, there's a lot that goes on when Kim Kardashian [3] and her siblings aren't sharing their extravagant lifestyle on their hit program. Over the years, momager Kris Jenner and the family's reps have secured several endorsement deals and product lines for everyone involved, all of which require creative input, photo shoots, public appearances, and, sometimes, speaking engagements. Sure, some ventures have failed, but the diversity and large scope of the family's business efforts have yielded a collective net worth estimated to be in the multimillions [4]. How did they do it? Keep reading to see all the things the family has attached their name to.

Source: Glu Games Inc. [5]


To much fanfare, Kendall Jenner became the face of Estée Lauder [6] in 2014.

Baby Clothing

That's right — your bundle of joy can don Kardashian threads [7], too, thanks to the family's line at Babies "R" Us.


Kim's selfie book [8], aptly titled Selfish, comes out in April. Until then, let the publisher's description of the book entertain you. According to Rizzoli [9], the book will feature "many never-before-seen personal images from one of the most recognizable and iconic celebrities in the world." As for how glamorous we can expect it to be, the publisher has this to say: "Hailed by many (including Givenchy [10] designer Riccardo Tisci) as the modern-day personification of Marilyn Monroe, Kim has become a true American icon." Kim is following in Kendall and Kylie's footsteps with this one, as the duo released their own YA novel, Rebels: City of Indra [11], in 2014.

Perhaps Kendall and Kylie were inspired by their mom, Kris. She released Kris Jenner . . . and All Things Kardashian in 2011.

Weight-Loss Pills

Yes, Kim and Khloé used to make public appearances at CVS stores to tout the benefits of using QuickTrim products, which contain laxatives. In 2012, a group of consumers sued Kim, Khloé, and Kourtney [12] for misrepresenting the product.

Arousal Oils

"I think men have had something to help them in the bedroom for years, and now it's our turn," Kris said in a commercial for Zestra in 2012.

Video Games

Kim Kardashian: Hollywood gives users the chance to play the fame game, reaching new levels only by making the right fashion, relationship, and publicity decisions. Upon its release in June 2014, the game skyrocketed up the charts in Apple's App Store and Google Play. Users are getting addicted [13], parents feel their kids are getting scammed [14], and people can't stop talking about it [15]. Meanwhile, Kim is anticipating a big pay day.

Tanning Lotion

Tanning salons across America offer Kardashian Glow products. On the brand's website, Kourtney, Khloé, and Kim share a special message [16] with consumers: "Whether you're stepping out on a red carpet, hitting the town, or relieving stress with a little retail therapy, you never know where the paparazzi may strike. With our premier line of tanning products, you will be photo-op ready wherever you go — bronze color perfection with a kiss of Kardashian!"


So you want to dress like Kim, Khloé, and Kourtney? You can go to Sears [17]. The trio's Kardashian Kollection includes short shorts, dresses, and much more.

Credit Cards

There was a time when you could pay for things with the Kardashian Kard. The Connecticut attorney general said the card's fees were "outrageous," [18] leading the lender to drop the program in 2010.


In 2009, Kim made a splash into the department stores with her self-titled perfume, touted as a "voluptuous" fragrance.

Nail Polish

Nicole by O.P.I. got the teen demo's attention by featuring Kendall and Kylie in an ad for the Kardashian Kolor line.

Kim's Kardashian Kolor ads featured the headline "Wel-Kim to My World."


The Kardashian Beauty line includes everything from lip glosses to faux lashes.

Fitness Shoes

Kim and Kris teamed up for daughter-mother ads to push Skechers [19]'s Shape-Ups in 2010.

The duo even held a press conference to discuss their family's dedication to fitness.

Source: YouTube user HollyscoopTV [20]

Kim also made a sexy Super Bowl commercial in which she trades her shirtless [21] trainer for Shape-Ups. Unfortunately, though, the shoes didn't deliver the weight loss and health benefits the company advertised. In 2012, Skechers came to a $40 million settlement [22] with the Federal Trade Commission.


Kim endorsed Midori Melon Liqueur from 2011 to 2013.

Clothing Stores

Forever 21 [23] featured Kendall in its 2011 Twist campaign.


Kendall later showed off her stems in an ad for Arthur George, Rob Kardashian's sock line, which is available at Neiman Marcus [24].


In a video for Gillette [25] Venus, Kendall and Kylie answered questions about their grooming routines.


Belle Noel by Kim Kardashian [26] "was designed with Kim's true aesthetic at the core — amazingly glamorous pieces that are both functional and easy," according to Glam House, which also works with Nicole Richie [27] on her jewelry line, House of Harlow [28] 1960.


Kim helped start ShoeDazzle.com in 2009 and has heavily promoted the subscription service over the years.

Casino Stores

The Kardashian Khaos store opened at the Mirage Hotel and Casino in Las Vegas in 2011, and Kris Jenner stopped by a year later for her book's promotional tour.

Club Appearances

The Kardashians will embrace nightlife for a hefty fee. In 2012, Kim and Kourtney took Kanye West [29], Scott Disick, and BFF Jonathan Cheban to LIV nightclub at Fontainebleau Miami to celebrate Halloween [30].

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