POPSUGAR Celebrity

How the Kardashian-Jenners Really Made Their Millions

Jun 18 2016 - 1:00pm

Few days go by when there isn't a Kardashian-Jenner headline in the news, with the latest stories being all about Kim Kardashian's recent nude selfie [1]. Besides driving ratings for their many reality shows, the stories also give the family major media capital. Over the years, momager Kris Jenner and the family's reps have harnessed their exposure to secure several endorsement deals and product lines. Sure, some ventures have failed, but the large scope of the family's business efforts have yielded a collective net worth estimated to be in the multimillions [2]. How did they do it? Keep reading to see all the things the family has attached their name to.

Energy Drinks

Kim Kardashian [3] has been promoting the Hype Energy brand overseas for years now. In June 2015, she helped the company enter the US market. Less than two days after her pregnancy announcement [4], and despite feeling "so f*cking sick," [5] Kim flew from NYC to Nashville for the company's big launch event.


Now you can nail Kendall and Kylie's looks — the Jenner sisters launched their Topshop line [6] in June 2015.

So you'd rather dress like Kim, Khloé, and Kourtney? You can go to Sears. The trio's Kardashian Kollection includes short shorts, dresses, and much more.

Most recently, Kendall and Kylie added swimwear designers to their résumés, launching a line of sexy swimsuits [7], which is available at Topshop.

In 2015, Kendall teamed up with Calvin Klein for their #MyCalvins underwear campaign [8].

Fashion retailer Mango chose Kendall [9] to showcase their first Spring '16 campaign called "Tribal Spirit" in 2016.

Baby Clothing

That's right — your bundle of joy can don Kardashian threads [10], thanks to the family's line at Babies "R" Us.


Kim's selfie book [11], aptly titled Selfish, came out in April. According to publisher Rizzoli, the book features "many never-before-seen personal images from one of the most recognizable and iconic celebrities in the world." As for how glamorous you can expect it to be, the publisher has this to say: "Hailed by many (including Givenchy designer Riccardo Tisci) as the modern-day personification of Marilyn Monroe, Kim has become a true American icon." Kim is following in Kendall and Kylie's footsteps with this one, as the duo released their own YA novel, Rebels: City of Indra [12], in 2014.

Perhaps Kendall and Kylie were inspired by their mom, Kris. She released Kris Jenner . . . and All Things Kardashian in 2011.

Khloé later followed suit [13], releasing her own book titled Strong Looks Better Naked in 2015.

Fitness Shoes

Kim and Kris teamed up for daughter-mother ads to push Skechers's Shape-Ups in 2010.

Kim also made a sexy Super Bowl commercial in which she trades her shirtless [14] trainer for Shape-Ups. Unfortunately, though, the shoes didn't deliver the weight loss and health benefits the company advertised. In 2012, Skechers came to a $40 million settlement [15] with the Federal Trade Commission.

Weight-Loss Pills

Yes, Kim and Khloé used to make public appearances at CVS stores to tout the benefits of using QuickTrim products, which contain laxatives. In 2012, a group of consumers sued Kim, Khloé, and Kourtney [16] for misrepresenting the product.

Weight-Loss Tea

Kylie constantly advertises Fit Tea [17] on Instagram and claims it "is my favorite."


To much fanfare, Kendall Jenner became the face of Estée Lauder [18] in 2014.

Arousal Oils

"I think men have had something to help them in the bedroom for years, and now it's our turn," Kris said in a commercial for Zestra in 2012.

Video Games

Kim Kardashian: Hollywood gives users the chance to play the fame game, reaching new levels only by making the right fashion, relationship, and publicity decisions. Upon its release in June 2014, the game skyrocketed up the charts in Apple's App Store and Google Play. Users got addicted [19], parents felt their kids were getting scammed [20], and people couldn't stop talking about it [21].

Sisters Kendall and Kylie followed in their older sister's footsteps releasing a mobile video game of their own [22] called Kendall and Kylie in 2015, "featuring the voices, likenesses, and creative influences of Kendall and Kylie, the game will allow players to interact with the sisters as friends and mentors as they work to realize their creative and career aspirations."

Tanning Lotion

Tanning salons across America offer Kardashian Glow products. On the brand's website, Kourtney, Khloé, and Kim share a special message [23] with consumers: "Whether you're stepping out on a red carpet, hitting the town, or relieving stress with a little retail therapy, you never know where the paparazzi may strike. With our premier line of tanning products, you will be photo-op ready wherever you go — bronze color perfection with a kiss of Kardashian!"

Credit Cards

There was a time when you could pay for things with the Kardashian Kard. The Connecticut attorney general said the card's fees were "outrageous," [24] leading the lender to drop the program in 2010.


In 2009, Kim made a splash into the department stores with her self-titled perfume, touted as a "voluptuous" fragrance.


Kim endorsed Midori Melon Liqueur from 2011 to 2013.

Nail Polish

Nicole by O.P.I. got the teen demo's attention by featuring Kendall and Kylie in an ad for the Kardashian Kolor line.

Kim's Kardashian Kolor ads featured the headline "Wel-Kim to My World."

In 2016, Kylie launched a nail polish collection with Sinful Colors, which consisted of shades called "Miss Majesty" and "Miss Chief."


The Kardashian Beauty line includes everything from lip glosses to faux lashes.

Kylie's cosmetics line [25] consists of liquid lipsticks and glosses.

Clothing Stores

Forever 21 featured Kendall in its 2011 Twist campaign.

The Kardashians opened their Dash boutique in LA in 2012.


Kendall later showed off her stems in an ad for Arthur George, Rob Kardashian's sock line, which is available at Neiman Marcus.


In a video for Gillette Venus, Kendall and Kylie answered questions about their grooming routines.


Belle Noel by Kim Kardashian [26] "was designed with Kim's true aesthetic at the core — amazingly glamorous pieces that are both functional and easy," according to Glam House, which also works with Nicole Richie [27] on her jewelry line, House of Harlow 1960.


Kim helped start ShoeDazzle.com in 2009 and has heavily promoted the subscription service over the years.

The 18-year-old launched a fierce pair of sneakers [28] with Puma in 2016.

Casino Stores

The Kardashian Khaos store opened at the Mirage Hotel and Casino in Las Vegas in 2011, and Kris Jenner stopped by a year later for her book's promotional tour.

Club Appearances

The Kardashians will embrace nightlife for a hefty fee. In 2012, Kim and Kourtney took Kanye West [29], Scott Disick, and BFF Jonathan Cheban to LIV nightclub at Fontainebleau Miami to celebrate Halloween [30].

Waist Trainers

All the Kardashian sisters promote wearing waist trainers to lose weight on their social media accounts.


In 2015, Kim made waves when she debuted an emoji app titled "Kimoji [31]."


In addition to Keeping Up With the Kardashians, the ladies premiered a new reality TV series titled Dash Dolls, which was executive produced by Kris, Kourtney and Khloé.

Khloé hosted her own talk show called Kocktails With Khloé in 2016, but it was later canceled by FYI after only one season.


In 2016, Kourtney was named brand ambassador of the UK's Manuka Doctor skincare.

Ice Cream

Kendall partnered up with Magnum Ice Cream for the re-launch of Magnum Double bar in 2016.

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