Mary-Kate and Ashley Olsen Pictures at Olsenboye Event

Mary-Kate and Ashley Model The Row at an Event For Olsenboye

MK and Ashley posed with their The Row bags.

Mary-Kate and Ashley Olsen stepped out in NYC this morning for an exclusive JCPenney event held at Pier 57. The designers dressed in shades of black and gray, with each sister carrying one of their own luxury handbags from The Row. They were on hand to support their lower-priced brand, Olsenboye, which is sold exclusively at JCPenney.

Today's event brought out a fashionable crowd, with Charlotte Ronson. Diane von Furstenburg, and Nicole Miller also on hand. JCPenney CEO Ron Johnson was the star of the gathering, though, taking the stage to share JCP's new pricing strategy. It seems fans of Mary-Kate and Ashley's Olsenboye can look forward to picking up items at lower prices in future seasons, but they're taking the opposite approach when it comes to The Row considering the astronomical cost of their $39,000 alligator backpack.

Source: Getty