Olympia Scarry

>> The first issue of POP under Dasha Zhukova's guiding hand hits newsstands tomorrow at $8, with two international newsstand covers, each with a 50/50 split run, of Style Rookie's Tavi, plus a 500-copy limited-edition hardback cover by Ed Ruscha (below, left), and a limited subscriber's cover of Cicciolina for the Baltic States (below, right).

“The new Pop launches at an exciting turning point in fashion, where the possibilities and potential for creativity are almost overwhelming,” Zhukova told WWD. “The new era is more fluid than ever before; one where teenage girls in Chicago, fashion editors in Paris, street photographers from Berlin and bloggers everywhere . . . redefine the fashion landscape.”

Fake Karl, Jen Brill, and Mark Borthwick are all involved »

>> POP has a new editor-in-chief to replace Katie Grand — as rumored, it's 27-year-old Dasha Zhukova, who has no previous editorial experience but is well-known in the fashion and art worlds as designer of Kova & T and founder of Moscow's largest exhibition venue, the Garage Center for Contemporary Culture.  

Ashley Heath, who originally conceived and co-launched POP with Katie Grand in 1999-2000, will serve as editorial director, helping Dasha with the reinvention of the magazine, the launch of a new website, a new London office — Katie Grand complained about the old POP offices regularly — as well as fostering an installation space in Berlin and a partnership with The Saatchi Gallery in London.

The magazine — first issue launches Sept. 1 — appears set to be more focused on art in addition to fashion than it was under Katie Grand's direction — according to Zhukova's statement: "We are working hard on a complete revamp of the magazine in order to provide a broader point of view focusing also on art, contemporary culture and the globalisation of all things pop-related."

Apparently "names of old-school editors, creative directors, and even pop stars and fashion designers were thrown around" before Dasha was settled upon, but now the focus is on recruiting a freelance team, which Ashley and Dasha interviewed together.  No word on whether Dasha's best friend Olympia Scarry will serve as creative director as rumored, but an editorial board is already in place to provide guidance and inspiration, including Daphne Guinness; art director Julia Restoin-Roitfeld; artist and film director Sam Taylor-Wood; design critic Alice Rawsthorn; artist and art director Peter Saville; Rebecca Wilson, head of development at Saatchi Gallery; and David Davies, managing director of POP.
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>> Before jetting off to Milan, London fashion's finest gathered for a dinner last night at the Double Club, in honor of Another Magazine's newest issue featuring Tilda Swinton.  Kate Moss, freshly returned from a safari in South Africa, made her first and only London Fashion Week appearance, dropping in with Jamie Hince for Jefferson Hack's Congolese family-style dinner.  Lily Cole, who sat front row at Vivienne Westwood Red Label earlier this week and then walked in the Qasimi show before heading back to Cambridge, popped back into town for the party, where Peaches performed her Karoake favorites while Kate, Tilda Swinton, and Daphne Guiness all sang along.

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>> INSIDER WIRE —Now that Katie Grand is all settled with Love over at Conde Nast, it's time for Bauer to find her replacement at POP.  Are you ready for a surprising choice?  Gossip last night placed socialite, designer, and art-circuit extraordinaire Dasha Zhukova at the helm in Katie's old spot, with her artist best friend Olympia Scarry doing the creative direction.  Wonder how Katie feels about that?  She was worried "that POP could employ someone that I think is completely venomous." [Style.com]
*image: source