Photos of Jennifer Lopez at the Launch of Deseo For Men

Jennifer Lopez Rolls Out a New Product

After spending a week abroad continuing to celebrate Marc Anthony's birthday and hanging out with Matthew McConaughey and Camila Alves at Milan Fashion Week, Jennifer Lopez was back to work in the states this morning. She got all dolled up in white for the launch of her new fragrance, Deseo For Men, at Macy's in NYC. J Lo is no stranger to designing her own scents, but this is her first attempt at branching out to men — something tells us she's already got at least one loyal customer in Marc.

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