Alexander Skarsgard led the procession of hotties who turned out last night to celebrate the opening of Tom Ford's store in LA. Joining the True Blood star were Oscar nominee Colin Firth, who's up in the best actor category, and Bradley Cooper. Bradley is gearing up for a big press tour on behalf of his upcoming film Limitless — make sure to enter our I'm a Huge Fan contest and get in the running to meet Bradley in NYC! The busy actor also has The Hangover 2 on the way, so check out that movie's brand-new teaser trailer. Rachel Zoe, in vintage Oleg Cassini, broke from prepping Academy Award hostess Anne Hathaway's wardrobe to hit the bash with her husband Rodger Berman. Tom's shop, which also carries his much-coveted line for women, brought out many female admirers. Eva Longoria, Kristin Davis, and Elizabeth Banks all made impressive appearances on the black carpet. We're sure to see lots more of Tom and his designs ahead of Sunday's big show — and don't forget, we're broadcasting LIVE from the Oscars!