Pictures of Orlando Bloom Hanging Out in London's SoHo Neighborhood

Orlando Bloom Shops in London on His Long Road to Tribeca

Orlando Bloom Shops in London on His Long Road to Tribeca

Orlando Bloom hit the streets of London yesterday carrying a new purchase. He's currently making his way across Europe as the brand ambassador and sexy spokesmodel for Hugo Boss's fragrance for men. Orlando is in the UK after a promotional stop in Madrid, where he also hilariously donned a Lord of the Rings-esque blond wig for the Spanish television program El Hormiguero. He's hanging in the UK for now, and next month his work schedule will bring him to NYC's Tribeca Film Festival to debut The Good Doctor.

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