Ryan Reynolds Pictures at a Hugo Boss Event

Ryan Reynolds was the center of attention last night during an event in NYC. He linked up with Barneys's Simon Doonan for a chat about Hugo Boss's latest fragrance, Boss Bottled. Ryan got animated during a talk with Simon, then ventured out into the crowd of friends, editors, and Procter & Gamble employees, some of whom seem really excited to get up close and personal with him. Ryan was decked out in a Hugo Boss suit, and one attendee tweeted that the actor even shared some workout tips.

The Big Apple is Ryan's temporary home during a break from promoting and filming. It also happens to be where his girlfriend Blake Lively is shooting Gossip Girl. Blake was spotted on set earlier this week, finishing up work on the fifth season of the CW series.