Is Spider-Man 3 Too Much?

Tobey and the gang have been everywhere this week promoting Spider-Man 3. In just the past 10 days they've managed to have premieres in Tokyo, London, Rome, Berlin and here they are now in Moscow! In all they plan to have 9 premieres! That's not even counting all the other ways they're marketing the film, like Spider-Man 3 week in NY, trailers, magazine covers, interviews and everything else. So what do you think? Are they overdoing it?

Source