Turns out the nation is obsessed with seeing Suri. We all waited patiently and when VF finally came to ease the pain, they benefited big time. In the end, it was also a great business move for VF. WWD reports:
The nationwide obsession with baby TomKat drove a whopping 4.3 million page views on vanityfair.com on Wednesday, according to a spokeswoman, nearly three times more than the previous record for page views when the title posted b-roll of Keira Knightley and Scarlett Johansson from Tom Ford's Hollywood issue in February. VF also signed up 4,000 subscriptions on Wednesday, its largest one-day total, from that day's 1.9 million unique visitors. No doubt a special offer that guaranteed receipt of the October issue to new subscribers (while supplies last) helped pique interest. On Thursday, the Web site attracted 1.1 million page views, 465,000 unique visitors and 1,700 new subscribers. Comparatively, vanityfair.com averages about 60,000 page views and about 20,000 uniques a day.
In the meantime, the family returned to being soccer parents before jetting off to Washington DC for a Redskins game (more on that to come soon). To see more pics of the family doing their thing, read more