You will see an Advanced Options link on all post types under the Body. When you click on the link, the dropdown includes Categories, Tags, Search Title, Rating, and Publishing Options.
- Categories are a way to categorize your posts with a general topic (eg: Eye Makeup, Models, Baking).
- Tags are a way to categorize posts with an even more specific topic (eg: Mascara, Kate Moss, Cupcakes).
- Search Title is the way google and other search engines find your great content. Of course you can still have your wonderfully creative title but your search title should be much more descriptive and a full sentence.
- Ratings are a way for you to turn your post into a review and include the number of stars you would give the product, movie, tv show, etc.
- Publishing Options: