Clever marketing is fabulous and we are all about a great ad campaign. In case you have not noticed the fabulous VH1 ad running on the site, watch the youtube movie below. I guarantee you will be wondering WTF Platinum Weird is.
If you want the spoiler on why this is such a great ad and what to expect tonight, read more
LA time wrote this about the ad:
.... none of it is true.
With VH1's premiere of "Rock Legends: Platinum Weird" today at 6 p.m., Dave Stewart (formerly of Eurythmics) and Interscope Geffen A&M Records are gambling that viewers — and potential record buyers — won't feel misled by this mockumentary that holds itself out as a rockumentary.
Unlike the genre's standard-bearer, "This Is Spinal Tap," the film never lets viewers in on the secret. Instead, the authentically retro-looking "Behind the Music"-style special unleashes an elaborate "rock mythology" about how Stewart and a femme fatale named Erin Grace created a group whose counterculture niche would have an outsized influence on rock 'n' roll.
Truth is, the group's lead singer is songwriter-producer Kara DioGuardi — the pop rainmaker behind numerous hits for Top 40 stars such as Carlos Santana, Pink, Ashlee Simpson, Britney Spears and Gwen Stefani as well as several former "American Idol" contestants — who has recorded an album's worth of material as Erin Grace and gone so far as to do interviews as the character.