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Who is Platinum Weird? Find Out Tonight!

Clever marketing is fabulous and we are all about a great ad campaign. In case you have not noticed the fabulous VH1 ad running on the site, watch the youtube movie below. I guarantee you will be wondering WTF Platinum Weird is.

If you want the spoiler on why this is such a great ad and what to expect tonight, read more

LA time wrote this about the ad:

.... none of it is true.

With VH1's premiere of "Rock Legends: Platinum Weird" today at 6 p.m., Dave Stewart (formerly of Eurythmics) and Interscope Geffen A&M Records are gambling that viewers — and potential record buyers — won't feel misled by this mockumentary that holds itself out as a rockumentary.

Unlike the genre's standard-bearer, "This Is Spinal Tap," the film never lets viewers in on the secret. Instead, the authentically retro-looking "Behind the Music"-style special unleashes an elaborate "rock mythology" about how Stewart and a femme fatale named Erin Grace created a group whose counterculture niche would have an outsized influence on rock 'n' roll.

Truth is, the group's lead singer is songwriter-producer Kara DioGuardi — the pop rainmaker behind numerous hits for Top 40 stars such as Carlos Santana, Pink, Ashlee Simpson, Britney Spears and Gwen Stefani as well as several former "American Idol" contestants — who has recorded an album's worth of material as Erin Grace and gone so far as to do interviews as the character.

You can have more fun with this by checking out their website. Click here to read the rest of the interesting article in LA Times and set those TiVo's for tonight!

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