Of capturing the essence of the show into the juice, Ben Bennett of Hatch Beauty (the developer of the fragrance) explained, "That is an exciting, heartfelt moment of the show when you know for one of those girls their life is going to change. So, we knew we wanted to bring that to life." Contestants of the current season of the series were also called upon to help create the scent. Look for the ANTM-branded perfume at Target exclusively this January, and catch up with your favorite contestants in our ANTM: Where Are They Now? special.