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Aldi Launches Premium Makeup Line at Crazy Low Prices

When you think of quality cosmetics, the aisles of discount grocer Aldi probably don't come to mind. But now, in a natural extension of its European skincare products line, Lacura Skin, Aldi has launched Lacura Beauty collection. My jaw dropped to the floor upon learning the pricing. All products cost just under $4 a pop! But do they deliver?

Find out when you


I tried four items out of the seven-piece collection, including the foundation ($4), eye shadow ($4), mascara ($4), and powder ($4). The foundation, which easily spreads into the skin, is reminiscent of a tinted moisturizer. My only complaints would be that the product comes in just four tones, and the smell is rather perfumey. I loved the thin, smooth puff included in the powder compact, and the dual-toned eye shadow offered up a shimmery finish with an impressive color payoff. (I'd ditch the applicator wand, however, and go with your own long-handled brush.)

As for the mascara, it too, has a fragranced quality, with a scent I can only describe as similar to roses. While the brush at the end of the wand might not be perfect, as it's a little large, I'm clump- and flake-free, and I have to admit that I'm pleased with the soft, feathery results of this low-cost product. Look for the Lacura Beauty items rolling out at Aldi now; the line also includes lipstick ($4), nail polish ($2), and blush ($4). Do you think you might make a purchase?

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