FabSugar received a pricey vial of Amatokin in one of her fashion week goodie bags, and I was immediately intrigued. It's a $173 wrinkle cream that talks about its ability to harness stem cells and create younger-looking skin. It doesn't actually contain stem cells; instead, according to the manufacturer, Amatokin "uses polypeptides and enzymes to 'awaken' the body's own reservoir of stem cells."
This sounds rather scientific, but the website looks unconvincing. So I did a little digging, and I found out that Amatokin is produced by the same people behind Strivectin, another "miracle" product. And the beauty editor who talks up the cream? Her website is owned by Amatokin's parent company. The research that allegedly proves Amatokin's effectiveness is confidential. The doctor who gives good quotes on Amatokin's website? She's a dietician, and guess who's signing her paychecks. And it goes on from there.
It all feels gimmicky, doesn't it? While I think the marketing of this cream is shady, I'm curious to see what Fab has to say about it. If it is indeed a miracle cream, you'll certainly hear about it—but my expectations aren't too high.