After some earlier hints, it's official: Anne Hathaway is the new face of Lancôme. Make that "brand ambassador," which is a fancy way of saying that she's, well, the brand's spokesperson.
Anne hasn't made a statement yet, but Lancôme president Odile Roujol said, "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."
So what does this mean? More likely than not, you'll see a lot of ad campaigns and commercials featuring Anne—and if her fans are lucky, she'll do some in-store meet-and-greets. I think she's a good fit. What about you?