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Anne Hathaway becomes Lancome spokesmodel

Beauty Byte: Anne Hathaway Loves Lancôme

After some earlier hints, it's official: Anne Hathaway is the new face of Lancôme. Make that "brand ambassador," which is a fancy way of saying that she's, well, the brand's spokesperson.

Anne hasn't made a statement yet, but Lancôme president Odile Roujol said, "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."

So what does this mean? More likely than not, you'll see a lot of ad campaigns and commercials featuring Anne—and if her fans are lucky, she'll do some in-store meet-and-greets. I think she's a good fit. What about you?


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Join The Conversation
thewavingcat thewavingcat 8 years
i love all her movies...but she's not someone i would look to as a spokesperson.
pirateyzaclover pirateyzaclover 8 years
love her. you seen devil wears prada? YOU SHOULD but she chopped off all her hair... why??
loveisinbloom loveisinbloom 8 years
I think she is a classic beauty and a good fit for Lancome.
browneyedpenguin browneyedpenguin 8 years
Yay, I always she had a classic beauty about her. She looks most beautiful when she has next to no makeup on, and the natural look is very "Lancomeish." I hope the ads are as cool as the Coco Mademoiselle Chanel ones with Keira Knightley!
Kelly-O Kelly-O 8 years
I really like her, and I think she'll be a great fit for Lancome. I'm excited to see her ads.
bailaoragaditana bailaoragaditana 8 years
I think she's a good fit - she's pretty and always looks classic, so she definitely will represent Lancome well. Though I must say, I really don't like her hair short like that. Hopefully she grows it out.
cleegiants cleegiants 8 years
i like lancome and anne hathaway, i think we're around the same age, so i look forward to seeing the upcoming campaigns with her.
aprild aprild 8 years
good for her!
anuraselene anuraselene 8 years
Umm. Why?
htiduj htiduj 8 years
definitely a great fit. with that skin, and her always classic makeup...its perfect.
pianissima pianissima 8 years
I definitely think that she's got the class and beauty to pull it off well.
Lizzy-p Lizzy-p 8 years
OoOOoooh that is nice to hear! I really think she is a very pretty girl. I like that she has not turned like some "actresses"
flutterpie flutterpie 8 years
i love her! i think she is a good representative for the youth market that lancome is trying to capture
Jillness Jillness 8 years
I love her skin. The rest of her face is not my favorite, but I think it is great she is representing non-orange skin.
emalove emalove 8 years
I love her, she's one of my favorites. I agree that she a unique beauty.
outofhere outofhere 8 years
I think it's a nice fit!
tuscanstellina tuscanstellina 8 years
She is gorgeous! I am looking forward to seeing the campaign
gaellemj gaellemj 8 years
She's beautiful for sure but I can't see her being the face of a new fragrance. She does not equal other spokesperson of Lancôme as Uma Thurman, Juliette Binoche or Kate Winslet.
breakbrooklyn breakbrooklyn 8 years
love her. she has a unique beauty. good choice
k8-rckstr k8-rckstr 8 years
I don't like her...she looks like she'd be a snobby prude
aimeeb aimeeb 8 years
Read about this earlier. :)
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