Skip Nav
Beauty Tips
6 Brilliant Valentine's Day Hacks For Those Inevitable Date Snafus
Valentine's Day
12 Pink Lipsticks That Every Woman Should Own
Kim Kardashian
Breaking: Kim Kardashian Is a Blonde AGAIN

Are Attractive Salespeople Intimidating?

Do You Find Hot Salespeople Intimidating?

We're excited to present this story from our friends at Allure:

If the lines outside the Abercrombie & Fitch store on Fifth Avenue in New York City are any indication (and seriously there is always a line), hot salespeople sell clothes. But what about when that sexy salesgirl is wearing a dress you're about to try on — inspiring? Or intimidating? A new study published in the Journal of Consumer Research shows that an attractive salesperson wearing a brand's clothing may actually keep people from buying the clothes. When a shopper who isn't so confident about her own appearance sees a pretty salesperson in an outfit she has tried on, that shopper is less likely to buy it.

(This wasn't true of clothes that a person hadn't tried on: if she saw the salesperson in something else, she was still likely to find that outfit appealing.) This actually makes perfect sense to me. If I walk into a store and see beautiful women — or more to the point, a stylish and cool-looking women — wearing the line's clothes, that often does inspire me. But if I had to line up next to a woman I thought looked better than me, wearing the exact same outfit, I'd probably leave said outfit behind in the store.

What about you: are you intimidated by seeing a hot woman in the outfit you want to buy?

More stories from Allure:
Skin secrets from the children of dermatologists
Curls: accept them or obliterate them?

Image Source: Thinkstock
Around The Web
How to Make Healthy Popcorn 3 Ways
How to Casually Wear Heels
How to Care For Hardwood Floors
Grapefruit and Lime Margarita

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
GummiBears GummiBears 4 years
Nope.
neonbee neonbee 4 years
Nope, if I really want a particular item of clothing, I will try it on, whether or not the saleslady looks amazing wearing it. I don't really get bothered with these things.
Latest Beauty
X