We're excited to present this story from our friends at Allure:
If the lines outside the Abercrombie & Fitch store on Fifth Avenue in New York City are any indication (and seriously there is always a line), hot salespeople sell clothes. But what about when that sexy salesgirl is wearing a dress you're about to try on — inspiring? Or intimidating? A new study published in the Journal of Consumer Research shows that an attractive salesperson wearing a brand's clothing may actually keep people from buying the clothes. When a shopper who isn't so confident about her own appearance sees a pretty salesperson in an outfit she has tried on, that shopper is less likely to buy it.
(This wasn't true of clothes that a person hadn't tried on: if she saw the salesperson in something else, she was still likely to find that outfit appealing.) This actually makes perfect sense to me. If I walk into a store and see beautiful women — or more to the point, a stylish and cool-looking women — wearing the line's clothes, that often does inspire me. But if I had to line up next to a woman I thought looked better than me, wearing the exact same outfit, I'd probably leave said outfit behind in the store.
What about you: are you intimidated by seeing a hot woman in the outfit you want to buy?