Over the last year or so, beauty balms have flooded the US market, but some women with medium and dark skin tones have found it difficult to find their perfect shade. "I said if I can't find one to match me then there’s a problem because I’m really in the middle. But I couldn't [find one]," Iman, founder and CEO of Iman Cosmetics, told WWD.
In response, the beauty brand is releasing its Skin Tone Evener BB Crème SPF 15, which caters to women of color. Iman set out to fill this need in the BB cream market and added skin care ingredients specific to darker complexions. "The biggest problem women with skin of color have is hyperpigmentation, blotches of different colors on their face," Iman said. "This is a skin treatment. It is not just topical." The formula contains skin brighteners like vitamin C and licorice root and moisturizing agents like coconut and almond oils. The line will reach stores in December and retail for $20.