The Balm is getting ready to launch a new matte bronzer called Bahama Mama ($18) in May. I've got pretty pale skin naturally, so this bronzer is great. It's sheer and it has a soft, gentle bronzing effect, which makes for a fabulous, natural-looking transition product before I have any trace of a summertime (real or fake) tan.
I love that there is no shimmer to it and it doesn't make my face look dirty or muddy like other matte bronzers can. Also, if you do begin to build a tan, it can always be layered for a deepened effect. It's formulated without parabens, there's a giant mirror on the inside for portable and easy bronzing. Plus, it looks amazing combined with Hot Mama, a universally flattering orgasm-colored blush, for a warm, beachy glow.