11 Reasons We're Totally Obsessed With Beauty Babe ItsMyRayeRaye

There are a whole lot of beauty bloggers on YouTube, but I'm allowed to play favorites . . . right? Because when it comes to Raye Boyce, aka ItsMyRayeRaye, I just can't help it. It's no wonder that Raye has captured the hearts of over 700,000 subscribers (me included): she's funny, savvy, and seriously fierce! By posting simple tutorials and affordable product hauls, Boyce makes it easy for everyday women to feel beautiful. What's not to love?

Aside from the fact that her videos taught me how to draw winged liner without cursing and/or crying, it's simply a pleasure to follow Raye's journey. Her transparency and sense of humor definitely make her stand out from the crowd! If you're not already watching her videos and scrolling through her Instagram, you're missing out. Read on to discover why this beauty babe should be your new girl-crush.

01
Her brows are on fleek.
Instagram | itsmyrayeraye

Her brows are on fleek.

Fun fact: I included Raye in this best eyebrows on Instagram roundup. With arches like those, can you blame me?

02
She's not afraid to get a little wild.
YouTube | ItsMyRayeRaye

She's not afraid to get a little wild.

From brightly hued lipsticks to spray-dyeing her locks purple and pink, Raye has no restraints when it comes to trying something bold.

03
She's always trying something new.
Instagram | itsmyrayeraye

She's always trying something new.

While some beauty YouTubers post basic tutorials and hauls every week, Raye mixes things up — she's even shot a "Get Un-Ready With Me" video by strapping a GoPro to her head.

04

She shares her real life, not just the pretty parts.

One of the greatest parts of Raye's channel is that she's honest about her life. She talks about both the good and not-so-good parts of her journey, discussing everything from acne struggles to coping with anxiety.

05
She advocates treating your skin right.
Instagram | itsmyrayeraye

She advocates treating your skin right.

Raye sometimes takes a "break from the cake" to let her skin breathe — even when she wears eye makeup and does her brows, she'll skip concealer and foundation!

06
Her tutorials are actually doable.
YouTube | ItsMyRayeRaye

Her tutorials are actually doable.

Raye's tutorials are manageable for everybody from beginners to experts. After all, who doesn't love "connecting the dots" to apply winged liner?

07
She starts trends instead of just following them.
Instagram | itsmyrayeraye

She starts trends instead of just following them.

OK, I'll admit it . . . I rocked dots beneath my eyes a few times after I saw Raye do it in her Instagram photos! She definitely makes videos about popular beauty trends like contouring, but she also tries fun new things.

08
She keeps things real.
YouTube | ItsMyRayeRaye

She keeps things real.

Raye filmed an entire video about removing her makeup, extensions, and fake nails to reveal "The Real Me" underneath. That type of positivity is so refreshing.

09
She's seriously hilarious.
Instagram | itsmyrayeraye

She's seriously hilarious.

Whether it's her channel or her Instagram, Raye always cracks jokes and makes funny faces. Life (and YouTube) is boring without a bit of humor!

10
She uses affordable products.
YouTube | ItsMyRayeRaye

She uses affordable products.

Raye isn't the beauty guru who will recommend a $60 lip color — she's much more likely to find good, cheap products that makeup addicts on a budget can actually afford. Thank goodness!

11
She adores her fans.
Instagram | itsmyrayeraye

She adores her fans.

Though her insane YouTube career brought her all the way to LA from New York, she didn't get snobby . . . Raye spends time interacting with her followers and always thanks them genuinely for their support. Sometimes she'll even post pictures with fans on her Instagram!