Skip Nav

Beauty Brands Team With BET For "My Black is Beautiful"

Beauty Brands Team With BET For "My Black is Beautiful"


This is pretty cool news: Procter & Gamble, the company behind brands such as Cover Girl and Olay, is teaming up with BET for a new TV show called My Black is Beautiful. Set to begin in March, the show is based on the P&G campaign of the same name. Each episode will feature interviews, personal stories, beauty tips, and other content aimed at celebrating black beauty. The first episode features First Lady Michelle Obama, a surefire ratings winner.

My Black is Beautiful isn't a new idea, though; the campaign began in 2007 to encourage women to define their sense of beauty on their own terms. And after taking a look at the website, I think P&G is on the right track. Check out this excellent discussion guide, and set your TiVos to see how the show pans out.

Source

Latest

Download our Fashion Week app!

Go to App Store
+