Aveda just keeps getting greener! They have decided to launch an Earth Month clean project for April. They are asking customers to text message the phrase clean water to #30644. The numbers will be tallied and presented to the U.N who is also trying to help clean up pit water and help those with water scarcities all over the world.
They've also created an oh so amazing "Light the Way Candle," $10, which is made from soy wax and lavender oil. All of the proceeds from the candle will go to their partner in this clean air mission, The Global Greengrants Fund. It's really awesome that they are so proactive again this year considering last year, the candles made $500K!
In addition to the candle, there's also a lovely image by James Victore which will hang in Aveda boutiques. It contains a nature scene with an incredibly powerful tag line that reads, “Every 15 seconds, a child dies from lack of access to clean water.” Man, doesn't that just break your heart? As of April 1st you'll be able to do something about it, so c'mon people, take a break from blogging and go buy a candle! On that note, if you're a soy candle lover, stay tuned for more seductive and sensual soy candles next week!