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Beauty Byte: Beyonce Will Be the Face of Armani's New Fragrance

Beauty Byte: Beyonce Will Be the Face of Armani's New Fragrance

There's been a flurry of fragrance news lately, and here's another interesting tidbit: Women's Wear Daily is reporting that Beyonce will be the face of Georgio Armani's next fragrance. The women's scent, called Emporio Armani Diamonds, will be released this Fall and backed by a Beyonce ad campaign.

The singer will appear in print ads and TV commercials, in which WWD says Beyonce will "sing her own rendition of a classic American song." I'm guessing "Diamonds Are a Girl's Best Friend." What do you think? Whatever the song, it sounds like a pretty major launch.


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SassAndBide SassAndBide 8 years
uh whatever happened to her "true star" with tommy hilfiger fragrances?
Lala77 Lala77 8 years
I love Armani fragrances, can't wait to smell this new one and...of course to see Beyonce in the add , should turn out great :)
krisua krisua 8 years
It's a Beyonce-era everywhere...
aras8218 aras8218 8 years
I am a fan of Beyonce, she's a lovely positive chick.
casie82 casie82 8 years
Not a big Beyonce fan, but good luck to her.
Stephanym Stephanym 8 years
Yay Beyonce...why do people hate on her!!!
lorenashley lorenashley 8 years
She'll go away when people stop buying her albums, concert tickets, etc. She is the biggest name out there, as far as female singers go. She's here to stay.
sarabel sarabel 8 years
when will she go away? when???
lorenashley lorenashley 8 years
I just :LOVE: her!! I am so happy for her and all her success!
lorenashley lorenashley 8 years
I just :LOVE: her!! I am so happy for her and all her success!
Talldiva45 Talldiva45 8 years
I am sorry but I am all Beyonceyed out! She's played
Talldiva45 Talldiva45 8 years
I am sorry but I am all Beyonceyed out! She's played
littlemissvixen littlemissvixen 8 years
Whatever happened to Beyonce's other perfumes?
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